Week at a glance: Dilemma over OTT password sharing; CMOs’ Charcha; Pan masala brands

To share or not to share: A deep dive into the dilemma over OTT password sharing

Netflix proclaimed jubilantly in 2017 via a tweet. Five years down the line, that love seems to have vanished into the thin air due to a multitude of reasons and fast-changing circumstances. After it lost 200,000 subscribers in the first quarter this year, Netflix announced, inter alia, that it will stop the password sharing option by the end of this year, making the moochers blue and analysts scratching their heads.

Among highest ad spenders, how pan masala brands are thriving despite bans & low image

According to IMARC Group, the pan masala market in India reached a value of Rs 41,821 vrore in 2021. Going forward, IMARC Group expects the market to reach Rs 53,081.5 crore by 2027, growing at a CAGR of 3.88% during 2022-2027.

We have been living with crises for years: Abhishek Gupta

The event commenced with a keynote address by Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance, who spoke on ‘Recalibrating marketing strategies for the new normal’. He highlighted the learning and unlearning experiences of the pandemic, how we always faced different levels of crises for years, as well as adapting to the new normal and the digital transition.

We expect Myntra’s ‘Go for It’ campaign to reach 110 mn people: Achint Setia

Speaking to Adgully for their column TALKING INSIGHTS, Achint Setia, Head - Marketing & Social Commerce Business at Myntra, elaborates on how the fashion portal is targeting fashion-conscious and trend-first shoppers across the country with a focus on Gen-Z and millennials and reaching over 110 million nationally.

MIB seeks stakeholders’ inputs on Platform Services of MSOs

The Ministry of Information and Broadcasting (MIB) has sought suggestions/ feedback/ comments/ views from stakeholders on the Regulatory Framework of Platform Services offered by MSOs. MIB informed the stakeholders that it proposes to put in place an appropriate regulatory framework on the “Platform Services” offered by multi system operators (MSOs) to their subscribers.

WebEngage’s Ankur Gattani decodes how to create a hyper-personalised strategy

Delivering his keynote address at CMOs’ Charcha 2022, Ankur Gattani, VP, Growth and Marketing, WebEngage, dwelled on the topic ‘How to create a hyper-personalised strategy’ and spoke about how hyper personalisation can be very powerful and impactful for the business, how the world is not responding to cookies, and more.

How digital healthcare platforms can create long lasting engagement with customers

Ashish Bajaj, Head of Marketing, Medibuddy, delivered a keynote address on ‘How Digital Healthcare platforms can create a long lasting engagement with customers’. At the outset, Bajaj pointed out that it is important to understand that for any kind of platform that needs to build long-lasting engagement with their consumers – the first and most important thing is “how are my product and services talking to my consumer”.

The dilemma of being human in marketing & following the rule book

Starting with her keynote address on ‘Role of Being Human in Marketing’, Jessie Paul, CEO, Marketing Guru and Author, remarked that the reason that pushes marketing to be more human-centric is that “we marketers do care for other humans and our customers. So, if we as an individual are faced with a particular situation, we know that we are going to respond in a humane way”.

CMOs’ Charcha 2022: Gearing up for Marketing 3.0

We, at Adgully, are defining this as ‘MARKETING 3.0’, which is also the overarching theme of CMOS’ CHARCHA 2022. Why Marketing 3.0? Independent India has seen three very broad periods of Marketing. First was under the pre-liberalisation, permit-Raj economy.

Anurag Thakur unveils incentive programmes for foreign films in India

During his visit to the 75th Cannes Film Festival on Wednesday, Information and Broadcasting Minister Anurag Thakur opened the India Pavilion at the Cannes Film Market 'Marche du Film.'

“Consumers are moving towards discovery-based model of e-commerce”

In conversation with Adgully, Mansi Jain, Senior Vice President and General Manager, Roposo speaks at length about how live commerce is the future, how is it beneficial for brands and how has it positively impacted Roposo’s DAU & MAU.

How Conversational AI is lending depth to brand engagement with Bharat

From integrating voice tech in businesses to improving and enhancing customer experiences, voice technology is becoming a major contributor to bringing digital transformation in the country. A unanimous opinion on these lines was shared by industry stalwarts at a conference titled Voice for Bharat, 2022, organised by Internet and Mobile Association of India (IAMAI). The discussion on ‘Conversational AI (CAI) and its Future Applications’, was moderated by Sabiha Khan, Executive Vice President, WATConsult.

DTH operators want 8% licence fee waiver from MIB

The Department of Telecom (DoT) is mulling over a proposal for the waiver of the licence fee on Indian broadband services. The DTH operators, faced with a plethora of problems, are seeking government help in this regard.

Goafest, happy to be back

In the past, the Goafest spirit has been kind of visible from the Delhi airport itself when you start seeing advertising types in clothes that scream beach and pina coladas.

The story is a crucial element when it comes to branded content: Anuraag Srivastava

In conversation with Adgully, Anuraag Srivastava speaks about the role of storytelling in branded content portrayal and how Rainshine Entertainment is expanding its global footprints. He also talks about how if a brand creates good content, audiences start identifying the tonality of the content they like from the offerings of the said brand.

Rapido has seen exponential growth of 100% in registrations on the app: Amit Verma

In conversation with Adgully as part of the TALKING INSIGHTS series, Amit Verma, Head of Marketing and Growth, Rapido, speaks about how Rapido has grown over the years to become the largest bike-taxi player in the country, the insights from their latest campaign featuring Rajkummar Rao and Jiiva, leveraging IPL, and more.

Gamification is the next big trend the EdTech industry is moving towards: Karan Shroff

In conversation with Adgully, Karan Shroff, Partner & CMO, Unacademy, speaks about the emerging trends in the EdTech industry in 2022, the challenges and opportunities, changes in the Indian education system and more.

“Angel One has expanded its client base to 9.64 mn on the back of customer delight”

In an exclusive interaction with Adgully, Prabhakar Tiwari, CGO, Angel One Ltd, speaks about their innovation journey and how technology innovation and advancement is helping them to stay ahead of the competition.

“With the rise in number of short video users, the challenge is to retain them”

In conversation with Adgully, Vidya Narayanan, Co-Founder and Chief Executive Officer, Rizzle, speaks about the emerging trends in the content creation space, especially growth of short video format, use of AI-based cutting-edge features such as Rimix, Filmi, Titan, and more.

“Cora Health has grown 5X since its last fundraise and is going to gun for Rs 100 cr”

In conversation with Adgully, Snigdha kumar, Co-founder and CEO, Cora Health, speaks about establishing her start-up during the pandemic times, the importance given to health and nutrition in consumers’ lives, how Cora is working towards addressing people’s nutrition requirements, the road ahead and more.