Week at a glance: Google’s AI tool for ad creation; GST Council meet; BCCI digital rights

Google’s AI tool for ad creation - Part 1: A game-changer for marketers?

Google recently unveiled Google Ads’ groundbreaking auto-generated advertisement tool, driven by cutting-edge Generative Artificial Intelligence (Gen AI) and Large Language Models (LLMs).

Role of Generative AI in Google Ads Part 2: Automation, personalisation and challenges

Generative AI in Google Ads represents a revolutionary approach to ad creation that significantly differs from traditional methods in myriad ways. Generative AI makes use of vast amounts of data and training models on various advertising patterns to create compelling and highly relevant ad content

BCCI sets base price of Rs 25 cr per match for digital rights, higher than TV rights

With the growing presence of brands and viewers on digital for cricket, this medium is assuming greater significance that the traditional linear TV.

GST Council’s latest decision on 28% GST disappoints gaming industry

The 51st GST Council meeting was held yesterday (August 2, 2023) on the 28% GST levied on the online gaming industry. Following massive hue and cry from the industry on the high taxation, the Council met yesterday to take a decision on the rollback of the 28% GST.

Decoding the evolution of programmatic advertising amid fragmented media

Held on July 28 in Mumbai, DATAMATIXX 2023 was a captivating experience, with an extensive range of topics covered, including data-driven marketing, advertising, digital, Connected TV (CTV), and much more. The event turned the spotlight on ‘The Evolution of Programmatic Advertising: Unleashing the Power of Advanced Audience Targeting and Beyond’. The session was chaired by Nupur Shah, VP and Digital Lead, West and South, PHD India

Nachiket Deole on the media dollars marketers are wasting

The 2^nd edition of DATAMATIXX 2023, held on July 28 in Mumbai, saw a special keynote on ‘The Media Dollars You Didn’t Realise You Were Wasting’ by Nachiket Deole, Sales Director, Double Verify.

Exploring the future of programmatic advertising

The second edition of DATAMATIXX 2023, held in Mumbai on July 28, 2023, saw an interesting fireside chat on ‘Future of Programmatic Advertising, Advanced Audience Targeting and beyond’. The session was moderated by Amitabh Bishnoi, Growth & Initiatives, Valueleaf Group

Addressing the twin challenges of personalisation and addressable advertising in CTV

Personalisation and addressable advertising in CTV come with specific challenges that need to be tackled strategically. To understand the scenario, Adgully hosted a panel discussion on ‘Addressing the twin challenges of personalisation and addressable advertising in CTV’ at DATAMATIXX 2023. The session was powered by #ARM Worldwide and chaired by Siddharth Dabhade, Managing Director, MiQ Digital Commercial.

The scope for AI-powered strategies and innovations in data-driven marketing

The 2^nd edition of DATAMATIXX 2023, held on July 28 in Mumbai, saw a special fireside chat on ‘The Future of Data-Driven Marketing: Exploring AI-Powered Strategies and Innovations’. The session was moderated by Aniket Powar, National Sales Head, Hybrid, and the esteemed speakers included Anand Chakravarthy, Chief Growth Officer, Omnicom Media Group India, and Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance.

Power of storytelling in WhatsApp commerce

In conversation with Adgully, Sujoy Golan, Chief of Marketing & Omnichannel Platforms & Chief Business Officer, Vizury, speaks at length about building long-term relationships with customers through WhatsApp Commerce, making brand’s marketing relevant to the customer journey, and much more.

Abhishek Gupta: Women at the core of Edelweiss Tokio Life Insurance marketing

During a conversation with Adgully, Abhishek Gupta, the Chief Marketing Officer of Edelweiss Tokio Life Insurance, discussed the company’s primary objective of becoming a preferred brand for customers and distributors. He also emphasised their commitment to representing women in a strong and positive light across all their campaigns.

Modi Naturals CMO Mukesh Ghuraiya on staying with consumers, not just trends

 In an exclusive interview with Adgully, Mukesh Ghuraiya, Chief Marketing Officer, Modi Naturals Ltd, shares valuable insights on the core values and essence of the Modi Naturals brand, their differentiation strategy for the flagship brand Oleev in a competitive market, leveraging digital marketing channels effectively, ensuring successful new product development, crafting go-to-market strategies, understanding consumer insights, team management, and the metrics driving their marketing decisions.

Good Glamm’s Mahima Misra’s mantra for nurturing a culture of innovation in PR

In conversation with Adgully, Mahima Misra , Head of PR, Good Glamm, speaks about monitoring and analysing media coverage, engaging with influencers, PR partnerships and collaborations, measuring ROI of PR campaigns, nurturing a culture of innovation, and more.

We are committed to making education either free or highly affordable: Sanket Narkar

In an interaction with Adully, Sanket Narkar, Head of Marketing, Physics Wallah, talks about the marketing strategies that have led to the tremendous success of the ed-tech company, various initiatives for student outreach, the company’s approach to data and analytics, and more.

We foresee a world that heavily relies on the possibilities offered by apps: Arpit Jain

In an exclusive interaction with Adgully, Arpit Jain, Founder and CEO, GreedyGame, speaks at length about how the company came into being, empowering publishers with AI-powered SaaS platform PubScale, the evolution of the app developer as well as gaming ecosystems in India, and much more.

WPP reports £7.2bn revenue in H1 2023, up 6.9% from £6.8bn in H1 2022

WPP has reported resilient performance, even though the second quarter was impacted by lower revenues in the US from technology clients and delays in spend on technology projects. WPP expects 2023 LFL growth of 1.5-3.0%, while margin guidance remains at around 15% at 2022 rates.

IRIS.TV & GroupM partner to unlock video-level data for CTV & online video

IRIS.TV, the leading content data platform, has partnered with GroupM, WPP’s media investment group, to leverage the IRIS_ID as the primary method for accessing video-level data enriched by contextual and brand-suitability data partners.

Madison Media moves up to be the World's 4th largest Independent Media Agency

Madison Media is delighted to announce that in the latest edition of Recma’s Report on Top Global Independent Media Agencies, Madison Media has moved in rank from No. 5 to No. 4.