Week at a glance: IMAGEXX 2024; MIB discussions; Microsoft outage; Budget wishlist

Dear friends,

The major highlight of the week for us at Adgully was the 4th edition of IMAGEXX Summit and Awards 2024. In a short span of time, this premier industry event has come to be recognized as an important meeting ground for the country’s leading Public Relations and Corporate Communications experts. The theme this year was – ‘Tools, Talent, Technology – The Troika of PR opportunities in an evolving world’.

The IMAGEXX Summit 2024 culminated with the IMAGEXX Awards.

Also read:

IMAGEXX Awards 2024: Big win for Adfactors PR, Kaizzen & PR Professionals

Rahul Shivshankar on why mainstream news will always score over independent media

Experts decode the future of public relations in the age of artificial intelligence

Output Vs Input: Understanding the new paradigms in PR metrics

MIB Discussions

It was a busy week for the Ministry of Information and Broadcasting. The Ministry was involved in at least three key discussions with various stakeholders of the broadcast and cable industry, digital industry, as well as brands and ad agencies on:

• A unified content rating system for digital platforms
• Self-declaration certificate mandate
• Telecom Regulatory Authority of India’s recommendations for formulation of the National Broadcasting Policy, 2024

Budget Wishlist

As the Finance Minister readies to present the first Budget of the Modi 3.0 government, various industry leaders have been sharing their Budget wishlist and the critical areas that the Finance Minister needs to address.