Week at a glance: India ad spends remain buoyant; NTO 2.0 – new developments

Indian ad spends to grow by 22% in 2022 to reach Rs 107,987 cr: GroupM TYNY

Global ad spend is pegged to grow by 11% in 202 to reach $850 bn. As per the GroupM TYNY report, Digital will command a share of 66% of the global ad spends in 2022.

Digital to garner ad spend of Rs 48,603 cr in 2022 overtaking TV: GroupM TYNY

In India, too, Digital will lead the growth in 2022 at 33% and is estimated to reach 45% share of the ad spend in 2022, as compared to 41% share in 2021. Digital’s incremental share ad spend share is pegged at 61% in 2022.

TV ad spends pegged to grow 15% to reach Rs 42,388 cr in 2022

Though Digital is expected to overtake TV to become the largest medium in 2022 in India, TV will continue recording positive growth and is estimated to grow by 15% in 2022 vs 2021. According to GroupM futures report, ‘This Year, Next Year’ (TYNY) 2022, TV will garner a 39% share of the total India ad spends of Rs 107,987 crore in 2022. TV ad spends in 2022 are estimated to be Rs 42,388 crore, as compared to Rs 36,929 crore in 2021.

Creativity is going to be our only differentiator: Raj Kamble

In an exclusive conversation with Adgully, Raj Kamble , Founder & Chief Creative Officer, Famous Innovations, speaks about how they have adapted to the digital transformation and continue to create some pathbreaking work for their clients. He also touches upon the importance of content and how creating fresh and exciting content has become their biggest priority for 2022.

Supreme Court hearing on NTO 2.0 case today: Some key points to consider

Supreme Court will decide the constitutionality of TRAI’s regulations imposing a limit on the price the broadcasters can charge for a bouquet of channels. The court will decide whether the TRAI regulations violate the broadcasters’ right to freedom of expression and their right to engage in free trade.

NTO 2.0 case: A masterstroke from IBDF, but what next after petition withdrawal?

According to sources, the IBDF had a couple of discussions with TRAI in the recent past, which, inter alia, eventually culminated in the withdrawal of the petition at the apex court.

NTO 2.0: IBDF withdraws its petition in SC

The major broadcasters, who had also separately challenged TRAI’s regulatory framework, have supported the IBDF move. As requested by the IBDF, the apex court allowed the withdrawal of the application.

Industry welcomes Karnataka HC’s lifting of ban on online gambling

The Karnataka High Court on Monday annulled portions of the Karnataka Police (Amendment) Act, 2021, that criminalise betting on and playing skill games, including those played online, as unconstitutional.

Restoring the Maharaja to his former glory

As someone rightly said, homecoming never gets old. After a six-decade long stay in the foster home of the Indian Government, Air India has been returned to its birth parents – the Tata Group.

Will Kyunki Saas Bhi Kabhi Bahu Thi’s return excite viewers and advertisers?

Nostalgia makes a return on television as Star Plus begins to air a two-decade old massively popular soap, ‘Kyunki Saas Bhi Kabhi Bahu Thi’. Twenty years back, this soap had the nation enthralled with the happenings in the Virani family and its lead protagonists – Tulsi and Mihir – became a part of every India family.

BARC unlocks ADRS for news and special interest genre

According to the BARC, the ADRS meets the needs of the media trading ecosystem.The BARC India, with the help of the technical committee, had reviewed the reporting standards for news and special interest genres.

ASCI accepts Paid Partnership tag as adequate disclosure for influencer advertising

Paid Partnership tag on Instagram now accepted as adequate disclosure for influencer advertising, says ASCI.

"We vision Britannia Dairy as a leader in the Value-Added Dairy category"

In conversation with Adgully, Abhishek Sinha, Vice President - Dairy Business, Britannia Industries Ltd, speaks about his expectations for the Dairy and Beverages sector in 2022, as well as the challenges and opportunities in the year ahead.

Digital media is taking centerstage in campaign strategy today: Aman Gupta

In conversation with Adgully, Aman Gupta, Managing Partner, SPAG, speaks at length about the changes in the PR industry, especially healthcare PR, in the pandemic times, the challenges that this industry could face in 2022, how PR is embracing digital, why this industry stil does not have standard PR measurement and more.

"SBI Life’s refreshed brand line reflects our vision of transformation"

Speaking with Adgully for their column Talking Insights, Ravindra Sharma, Chief - Brand, Corporate Communication & CSR, SBI Life, shares his insights on SBI Life’s reimagined brand identity campaign, the media strategy, the targeted markets and more.

"Seamless omnichannel experiences will be critical for customer engagement in 2022"

The year 2022 is expected to see several new innovations and technological advancements. However, according to Sooraj Balakrishnan, Head of Marketing, Acer India, seamless omnichannel experiences are going to play a critical role in engaging with consumers.

We expect a significant recovery in the travel sector in 2022: Pallavi Chopra, redBus

In an interaction with Adgully, Pallavi Chopra, Senior Vice President, Brand - Head of Marketing, redBus, speaks about the revival seen in the travel sector as Covid cases subside across the country. She expects a surge in domestic travel and sees a larger role of technology in reviving the travel sector.

Running on faith is a value that we share across the organisation: Mansi Jain

In an exclusive conversation with Adgully, Mansi Jain speaks about how successfully women leaders have been able to handle the COVID-led disruptions in their organisations, have found work-life balance in the new normal, as well as guiding and motivating their teams to remain productive in the crisis times.

Women Leaders – Harbingers of change in challenging times

Adgully’s latest #GullyChat Twitter chat episode on Friday, February 11, 2021 focused on the very important topic – ‘Women Leaders - Harbingers of change in challenging times

Discovery India network claims close to 50% share in Infotainment category

In what looked like a high-octane and spellbinding assortment of offerings, Discovery, Inc in India virtually showcased its annual Upfront presentation to advertisers and marketers, outlining its content strategy and an exciting programming line-up for 2022. 

Life in the new normal: A full summer without Covid could jumpstart the economy

Adgully spoke to a cross-section of industry experts to find out how marketers and consumers are learning to beat the Covid fear and what it means for the market sentiments in the year ahead.

Arasu to pay 50% of the Rs 277.5 crore owed to Sony: TDSAT

To avert signal disconnection by the broadcaster, the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) has ordered Tamil Nadu Arasu Cable TV Corporation (TACTV) to pay 50 percent of total outstanding dues of Rs 277.51 crore to Sony Pictures Networks India (SPNI). Arasu will have to pay Sony 50% of the total within two months.