Week at a glance: India shifts to ISEC; CTV in 2024; FMCG in resurgent India

India Shifts to a New Socio-economic Classification System ISEC

India’s sole and autonomous market research industry body, Market Research Society of India (MRSI) announces the adoption and implementation of its latest Socio-economic Classification System, ‘ISEC’. The need to redefine the key variables led to the formation of a more stable, and more robust construct, ‘ISEC’.

Next-gen opportunity: Why CTV is a must-have for media planners in 2024 media landscape

In today’s digital landscape, the influence of Connected TV (CTV) cannot be overstated. In this two-part series, Adgully explores the inimitable advantages offered by CTV, and the kind of strategies media planners should prioritize to leverage the opportunities presented by the surge in CTV usage.

Navigating complexities of CTV measurement: Ensuring effective ROI on campaigns

Advancements in Connected TV (CTV) analytics and measurement tools, particularly those that include attention measurement, play a significant role in shaping media planners’ decisions to invest in CTV advertising in several ways. Overall, advancements in CTV analytics and measurement tools provide media planners with the necessary data and insights to make more informed decisions.

Segmenting consumers in a complex world of changing demographics & media choices

The MRSI also held a panel discussion to bring to the fore key industry insights on segmentation, which was moderated by Shuvadip Banerjee, Chief Digital Marketing Officer, ITC Ltd, and General Secretary, MRSI. The panellists included: Amit Adarkar, CEO, IPSOS India; ⁠Jasmine Sachdeva, Managing Partner, Wavemaker India; Muralidhar Salvateeswaran, Chief Operations Officer, Insights APAC, Kantar; Rajiv Dubey, Head of Media, Dabur India; Vivek Malhotra, Group CMO, India Today Group; and Vinay Virwani, Head - Consumer Insights, Dabur India.

Indepth: How successfully is the FMCG sector riding the wave of a resurgent India?

The Fast-Moving Consumer Goods sector has always been characterised by its dynamism and adaptability to changing consumer preferences, market trends, and technological advancements. In recent years, however, the winds of change blowing through the FMCG industry have gained unprecedented velocity, reshaping the landscape and presenting both challenges and opportunities for companies operating within it.

Why Prasanth Kumar remains optimistic about growth potential of linear TV

In an era marked by rapid technological advancements and shifting consumer behaviours, the media landscape is undergoing profound transformations. Against this backdrop, Prasanth Kumar, CEO, GroupM South Asia, offers nuanced insights into the intricate dynamics shaping media consumption, advertising trends, and the future trajectory of the industry.

Tapping into the might of regional PR - Strategic integration, and not numbers game

As regional public relations continues to expand its influence, it brings a distinct set of strategies to the table, tailored to the nuances and preferences of local audiences. These strategies often leverage deep understanding of regional cultures, languages, and media landscapes, allowing for more targeted and impactful communication.

India mourns loss of Iconic broadcaster Ameen Sayani at 91

It is indeed a sad day for the entertainment industry with the news of passing away of Ameen Sayani, an iconic figure in Indian broadcasting. His contributions to the world of radio and entertainment have left an indelible mark on the hearts of millions.

At Okaya EV, we are actively shaping the future of electric mobility: Dr Anshul Gupta

In this week’s AG Talk interaction, Dr Anshul Gupta, Managing Director, Okaya EV, speaks about the brand’s growth in the EV sector, the outlook for electric mobility in India, revolutionising battery technology, partnering with 12 leading finance companies, and more.

WPP has delivered resilient performance in 2023 with 0.9% growth: Mark Read

WPP has reported resilient performance in 2023 with 0.9% like-for-like growth and improved headline margin which was up 0.2pt like-for-like. Investing in AI and innovation is expected to deliver improved growth, margin and cash.