Week at a glance: Influencer relook; Growth of personal wellness; CMO Unplugged

The Domino Effect: How One Controversy Shook India’s Influencer Marketing Scene - Part 1

In this two-part series, Adgully seeks to understand the ripple effects of the Ranveer Allahbadia controversy – from brand withdrawals to changing influencer strategies – and what it means for the future of digital marketing in India.

Tightrope Walk: Balancing Creative Freedom & Brand Safety in Influencer Marketing - Part 2

Heightened scrutiny over misinformation, brand misalignment, and regulatory oversight has made the collaboration between brands and influencers more complex than ever.

Humour, influencer-led storytelling driving growth for personal wellness industry

Personal wellness has evolved dramatically over the past decade, with brands and consumers alike driving a more open and informed conversation around self-care. What was once considered a niche market has now become a booming industry.

We focus on behavioural & interest-based targeting for impactful marketing: Shekhar Saurabh

In conversation with Adgully, Shekhar Saurabh, Head of Marketing, TATA AIG, speaks about the evolving consumer mindset towards health insurance and how TATA AIG is strategically leveraging digital platforms to amplify its reach. Additionally, he sheds light on the broader industry landscape.

Swiggy’s Akanksha Jain on leveraging data analytics to enhance decision making in PR

In an exclusive conversation with Adgully, Akanksha Jain, Assistant Vice President – PR and Communications, Swiggy, discusses her transition to the foodtech industry, key PR strategies, and the evolving role of communications in a content-saturated digital space.

40% of Pepperfry’s new customers now come from non-metro cities: Shubbam Sharrma

In an exclusive interaction with Adgully, Shubbam Sharrma, Chief Growth Officer, Pepperfry, shares insights on the company’s growth plans, key challenges, emerging trends, and evolving consumer behaviour.

The power of marketing lies in addressing real-world issues: Ruchika Malhan Varma

In conversation with Adgully, Ruchika Malhan Varma, Chief Marketing Customer & Impact Officer, Future Generali India Insurance, sheds light on how the company’s unique strategies have played a crucial role in shaping the industry.

Eureka Forbes allocates 50-60% budget for TV, 35-40% for digital: Anurag Kumar

In an interaction with Adgully, Anurag Kumar, Chief Growth Officer, Eureka Forbes, shares insights into the brand’s performance in 2024, marketing strategies, ad spends, and focus on premium product launches. He also discusses strategic partnerships, sustainability efforts, and the roadmap for 2025.

Women leaders are shaping the future of FMCG and dairy sectors: Akshali Shah

In an exclusive interaction with Adgully, Akshali Shah, Executive Director, Parag Milk Foods, highlights the transformative role of women leaders in the FMCG and dairy industries, emphasizing their empathy, resilience, and collaborative mindset.

Other Headlines:

Unilever CEO Hein Schumacher to Exit, Fernando Fernandez to Take Over

WPP Reports Full-Year and Q4 Financial Results, Outlines 2025 Strategy

JioStar restructures lineup: Popular channels face shutdown

MIB, AAAI partner to hold AdSpend Optimizer Hackathon as part of WAVES Create India

Good Glamm Group offloads ScoopWhoop to marketing firm WLDD

Clemenger BBDO, CHEP Network, and Traffik announce merger

Social Panga unveils Influencer marketing vertical - The Viral Union