Week at a glance: Is IPL losing sheen on TV?; Online Gaming rules amended

Over 147cr videos views, 5cr app downloads during IPL 2023 opening weekend: JioCinema

JioCinema, the Official Digital Streaming Partner of TATA IPL 2023, made a blockbuster debut with a stellar opening weekend. The number of video viewers for the first weekend ALONE on JioCinema eclipsed what was recorded across the entire last season of TATA IPL on digital. This was also higher than the ICC T20 World Cup 2022.

Disney Star gets a massive response to Tata IPL 2023, ratings up by 29%

Disney Star, the official television broadcaster of TATA IPL 2023, clocked a total of 8.7 billion minutes of consumption on TV for the opening match, a massive 47% growth in comparison to last year [BARC, 2+ (Urban + Rural)]. 140 million viewers tuned in for the live broadcast on opening day, which included the Opening Ceremony with 130 million watching the first match involving Gujarat Titans and Chennai Super Kings [BARC, 2+ (Urban + Rural)]. Disney Star has seen a 29% growth in ratings with TATA IPL 2023 [BARC, Male 15+AB (Urban)].

Star Sports’ removal from DPO packs of 3 TN MSOs could be a setback of 25 mn viewers

After three leading multi-system operators – GTPL Hathway, DEN Networks, and Hathway Cable & Datacom – removed Star Sports and its other channels from their basic plans from April 1, 2023, now three Tamil Nadu-based MSOs – SCV, TCCL, and VK Digital – have removed Star Sports channels from their DPO packs, as per industry sources. The Star Sports channels have been placed on a-la-carte.

IPL 2023 on TV loses its sheen: Opening match sees sharp drop in ratings

Despite claims by Star Sports, the official broadcaster of Tata IPL 2023, of a massive surge in viewership during the build-up programming, the actual numbers tell a different story. The opening match between Chennai Super Kings and Gujarat Titans, which was expected to be a blockbuster, failed to capture the imagination of the audience, with a paltry 22% [BARC, 2+ (Urban + Rural)] reach recorded by BARC. This is a significant drop from the previous two editions of the IPL, where the reach was recorded at 23.1% and 18.3%, respectively.

Linear TV has helped IPL garner 530 mn viewers, 200 advertisers in last 5 years: TAM

Television (Linear TV) remains an important medium of communication in today’s digital age. While on-demand streaming services and online video platforms have been showcased as the next big wave, it is equally important to note that linear TV continues to play a significant role in shaping public opinion, informing viewers about current events, and entertaining audiences of all ages.

Industry lauds amendments to online gaming rules, say will provide regulatory clarity

Reaffirming its commitment to protect the safety and trust of the Digital Nagriks, the Ministry of Electronics and IT (MeitY), Government of India, has notified amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, related to online gaming and spread of false and misleading information regarding government business.

MIB issues fresh warning against ads of betting and gambling

The Ministry of Information & Broadcasting (MIB) has advised media entities, media platforms and the online advertisement intermediaries to refrain from carrying advertisements/ promotional content of betting platforms.

Indian Sports Industry surpasses INR 14,000 Crore: GroupM

GroupM ESP today launched the 10th edition of the Sporting Nation Report 2023 on sports sponsorship in India. The Indian sports industry witnessed a significant growth curve in 2022, with spends crossing over INR 14,000 crore.

Competition for IPL viewership with JioCinema is unavoidable: Sanjog Gupta

For the 2023 edition of the Tata IPL, there is a strong tussle between Disney Star, which has the broadcast rights, and Reliance-owned JioCinema, which has the digital streaming rights. This could be the beginning of a war for IPL viewership and advertiser monies after Disney Star bagged the IPL television rights for the Indian subcontinent for Rs 23,575 crore, while Reliance-backed Viacom18 got digital rights for Rs 20,500 crore for the 2023-27 seasons.

Indian e-sports industry expected to reach $140 mn by 2027 at a CAGR of 32%

Number of e-sports players in India grew 4x from 150,000 in 2021 to 600,000 in 2022. 64% of paying gamers make in-app purchases. Women on average spend more time per week playing games (11.2 hours/week) as compared to men (10.2 hours/week).

Indepth Part 1: After live comedy, will Netflix foray into live sports streaming?

The conventional notion that live sports should be consumed on big TV screens has changed. All records broke when digital viewership surpassed that of TV after JioCinema streamed the FIFA World Cup for free. It indeed was a watershed moment as far as live sports streaming is concerned, a testament to the fact that people are not averse to consuming live sports on their hand-held devices.

Indepth Part 2: The potential risks and rewards for Netflix in pursuing sports streaming

Live sports is the golden goose. A recent report (‘Sports Broadcasting on TV: A match made in heaven’) put revenues for sports from digital streaming at Rs 4,360 crore by 2026, growing at a CAGR of 22%.

Lakshmi Narayanan B on how CEAT is leading the way in sports sponsorship

In conversation with Adgully, Lakshmi Narayanan B, Chief Marketing Officer, CEAT Ltd, speaks about the tyre manufacturer’s long association with sports, the entire experience of coming on board as the Strategic Timeout Partner for Women’s Premier League, the expectations from women’s cricket, and more.

PRCAI’s Deeptie Sethi & Atul Sharma decode future growth trajectory of Indian PR

In this interaction with Adgully, Deeptie Sethi, CEO, PRCAI, and Atul Sharma, CEO, Ruder Finn India and Head - Middle East and PRCAI President, speak about some key findings of the just released annual report of PRCAI, ‘SPRINT 2022-23’, the current size and the y-o-y growth registered by the Indian PR industry, the big transition to digital and new technologies and how they are impacting the PR practice, and much more.

KC Global Media enters India with premium anime content; eyes localisation, collaboration

In this interview with Adgully, George Chien, Co-founder, President & CEO of KC Global Media, shares his insights on the company’s entry into the Indian market with premium anime content through Animax, their flagship anime channel. He discusses the popularity of anime in India and the company’s plans for collaboration with Indian creators and studios, as well as the possibility of localisation in regional languages.

Jewellery industry is witnessing a shift to an omnichannel approach: Rupesh Jain

In this interaction with Adgully, Rupesh Jain, Founder & CEO, Candere by Kalyan Jewellers, highlights the key trends that are expected to dominate the jewellery industry in India in 2023, major expectations from the year ahead, improving customer experience and retention, strengthening Candere’s experimentation culture, and more.

"Women don’t even realise that they have been subjected to gender discrimination"

In conversation with Adgully, Upasna Dash, Founder & CEO, Jajabor Brand Consultancy, highlights the challenges in building a pipeline of female leadership in organisations, long term lessons from the pandemic period, maintaining a successful work-life balance, and much more.

"AI offers a great opportunity for teams to concentrate on uncharted ideas"

In conversation with Adgully, Samyukta Ganesh Iyer, VP & Head of Marketing, Kaya, speaks about the unfathomable growth of AI this year, rising awareness about wellness in people, key focus areas for Kaya in 2023, and more.

Never underestimate the power of zero, it’s a great number to hop on: Bhavik Mehta

In conversation with Adgully, Bhavik Mehta, Founder & Brand Chief, Thinkin’ Birds Communications, shares his entrepreneurial journey, the importance on being flexible, understanding the concept of branding, and more.

“As consumers turn price chasers, more categories are falling prey to commoditisation”

In conversation with Adgully, Ankita Srivastava, Chief Marketing Officer, KISNA, emphasises on building brands in a sustainable manner, innovation in digital media breaking new grounds, key trends in the jewellery industry, and more.

Women have led major social & cultural movements world over: Prerna Tiku

In conversation with Adgully, Prerna Tiku, General Manager - Marketing, MTR Foods, shares her 5Ps of effective leadership, making leadership traits more gender neutral, the conflict between the biological clock and the career clock for women, and more.