Week at a glance: JioCinema beyond IPL; Disney Star’s gameplan; FICCI Frames 2023

HBO, Warner Bros content deals - Analysing the road ahead for JioCinema beyond IPL

Reliance’s Jio doesn’t do things in half measures. Jio disrupted the telecom market with its launch in September 2016, offering free mobile data. It has played the game well in a price-sensitive and value-for-money demanding nation like India to lead the telecom market today.

We reach a record 9 out of 10 pay-TV homes in India: Disney Star's Gurjeev Singh Kapoor

In this interview with Adgully, Gurjeev Singh Kapoor, Head, Distribution and International, Disney Star, dwells at length on  the power of Television in India, as well as the growth of sports broadcasting on TV. He says that Star Sports has witnessed record-breaking viewership for IPL on TV in India. He shares valuable insights on the demand and growth of IPL in India on TV, the role of affiliate relationships in the success of IPL broadcasting, and collaboration with Airtel Digital TV and Tata Play to enhance the IPL viewing experience.

Amagi CEO Baskar Subramanian on revolutionising the live sports streaming experience

In this interview with Adgully, Baskar Subramanian, CEO and Co-founder, Amagi, covers various topics related to live sports streaming and the use of cloud technology to enhance the viewer experience. He talks about how video service providers are leveraging cloud technology to deliver personalised live sports streaming experiences. He also touches upon gamification and how it is being used to enhance viewer engagement with live sports.

YouTube’s creators contributed over Rs 10,000 cr to India’s GDP: Ishan John Chatterjee

“YouTube’s creative ecosystem contributed more than Rs 10,000 crore to India’s GDP in 2021 and supported the equivalent of seven and a half lakh full time jobs,” this was shared by Ishan John Chatterjee, Director, India YouTube, in his keynote address at FICCI Frames 2023, which got underway in Mumbai on May 3, 2023).

5G is going to change and upend pretty much everything: Airtel CEO Gopal Vittal

“In my view, 5G is going to change and upend pretty much everything,” remarked Gopal Vittal, Chief Executive Officer, Bharti Airtel, while delivering his keynote address on ‘Impact of 5G on Media & Entertainment Sector’. He was speaking on Day 1 of FICCI Frames 2023, which got underway in Mumbai on May 3, 2023.

Power of Google and Facebook is derived from their access to data: Ananda Rao

In this interview with Adgully, Ananda Rao, Managing Director & Group CEO, Infomo Global, elaborates on how the company has enabled telecom carriers to compete with big players in digital marketing like Google and Facebook by designing its key modules to be housed inside the telecom carrier itself.

Brands with low data maturity are risking their entire business: Hareesh Tibrewala

May 3 is observed as World Martech Day. On this occasion, Adgully spoke to Hareesh Tibrewala, Joint CEO, Mirum India, to get his insights on data privacy, customer data platforms (CDPs), and MarTech adoption. He highlights the importance of aligning data collection and usage practices with changing regulations and evolving best practices around data privacy.

Multiple OTTs on a single platform will be a big game changer in 2023: Avinash Mudaliar

In conversation with Adgully, Avinash Mudaliar, Co-founder and CEO of OTTplay, speaks about the shift towards regional content on OTT platforms, sector-wise expansion of OTT platforms, significant increase in subscribers, OTTplay’s major focus areas in 2023, and more.

Indian M&E sector grew 20% in 2022, touching highest mark of Rs 2 trillion

According to the FICCI-EY report ‘Windows of opportunity - India’s media & entertainment sector maximizing across segments’ launched today at the FICCI FRAMES 2023 in Powai, the Indian Media and Entertainment (M&E) sector grew 20% in 2022 to reach INR2.1 trillion (US$26.2 billion), 10% above its pre-pandemic levels in 2019.

Indian M&E sector to touch Rs 3 trillion in 2025: FICCI-EY Report

Sharing salient outcomes of the report, Ashish Pherwani, Partner - Media & Entertainment, EY India, stated, “The Indian M&E consumer base is large, but heterogenous, hungry for content but willing to pay only for value, and more than ready to experiment with technology, be it streaming, digital payments, online education, virtual experiences, e-commerce, social media, or gaming. The diverse consumer base, coupled with favorable macroeconomic and demographic factors, have translated into a very exciting time for the sector.”

FICCI Frames 2023 Day 1: AVGC Policy, NFDC’s OTT, M&E growth

Addressing the 23rd edition of FICCI FRAMES,  Chandra said, “Animation, visual effects and graphics are areas which have tremendous potential. With the establishment of the AVGC Task Force and the creation of a national policy for AVGC, India will be well on its way to becoming a global leader in the AVGC industry.”

As value chains shift, advertising has lost the entitlement that it had

Today, the influencer is the agency, writer, producer, editor and publisher; all wrapped into one. We seek to learn from our traditional counterparts and are going to keep earning their relevance in the coming future. What does the future of the business really look like?

Content, Commerce & Community – The Future of Indian M&E: Jyoti Deshpande

The 3-day FICCI Frames 2023 event got underway in Mumbai today. Delivering the industry address, Jyoti Deshpande, FICCI M & E Committee and CEO, Viacom 18 Media, and President Media & Content Business, Reliance Industries, called content, commerce, and community the perennial pillars of the M&E industry and said that these are exciting times for the three.

Digital media: What is the right revenue model?

Despite India being a price-sensitive market, consumers demand quality content. There is a lot of debate on the right revenue model for OTTs – one that aligns with their target audience while balancing business goals.

Corporate storytelling can add significant value to any business: Aanchal Kohli

Digital media agency Socheers recently entered its 10th year. In this interaction with Adgully as part of PR Conversation, Aanchal Kohli, Head - Corporate Communications, SoCheers, speaks about how the agency’s communications strategy has evolved over the years, the importance of storytelling in corporate communications, how SoCheers maintaining balance between staying true to the brand story and creating something new, and more.

How digital transformation is driving innovation & reshaping the industry

In conversation with Adgully, Roshan Kunder, Head Marketing & E-commerce - India at NAOS (Bioderma), speaks trends like Digital Transformation, Influencer Marketing, Video Marketing, Voice Search, Artificial Intelligence, Privacy, and Data Protection, that will dominate the industry in the year ahead.

Himani Bahuguna on how tech & AI are bringing next level of growth in online matrimony

In conversation with Adgully, Himani Bahuguna, EVP & Head of Marketing, Jeevansathi, speaks about the growing influence of technology and evolving societal norms in the field of online matrimony, the rise of niche platforms, safety measures for consumers, free chat as a feature to provide user an enhanced experience, and more.

Digitalisation, Cyber focus, Insurtech - Ashish Lath decodes new insurance trends

In conversation Adgully, Ashish Lath, Business Head, InsuranceDekho, speaks about expansion ambitions for InsuranceDekho, the company’s USP and services, latest trends in the insurance industry, and more.

Marketing must put forward messages of newness and health: Rasika Prashant

In conversation with Adgully, Rasika Prashant, Co-Founder & Chief Marketing Officer, Tata Soulfull, speaks about industry players will focus on making their conversations relevant and agile by incorporating millets, marketing strategies, goas to create healthy, tasty snacks using millets as the main ingredient, and more.

Orion’s big gamble in 25K cr+ Western salty snacks market in India

In an interaction with Adgully, Saurabh Saith, CEO & MD, Orion India, talks more about the brand’s partnership with an IPL franchise team, changes in the snacking behaviour of Indians, the USP of Turtle Chips, expansion and growth plans, and more.

Empathy can be a powerful tool to build trust amongst teams: Divya Jain

In conversation with Adgully, Divya Jain, Co-founder, Seekho, speaks about a general trend of greater gender diversity in senior executive teams, the importance of effective time management, empathy and humility as powerful leadership tools, and more.