Week at a glance: Media planning & AI; Rise of finfluencers; Marketing in data-driven era

New gameplan for media planning in a tech-driven era

Media planning is undergoing significant transformations with the introduction of various new technologies. These include data-driven insights, programmatic advertising, audience segmentation, multi-channel approaches, AI and machine learning, mobile advertising, and advanced measurement capabilities. Algorithms and AI play a crucial role in automating tasks such as audience segmentation, media buying, and optimisation within agencies.

Indepth: Finfluencers Part 1 – The high growth phenomenon amid caution

Social media influencers have been building up a whole new economy and offering brands and marketers a new platform to engage with their target audience. Among these financial influencers or ‘finfluencers’ have been steadily building up a strong follower base, especially in the last 4-5 years, and seen a accelerated pace during the pandemic period, when people started to lay a greater emphasis on financial planning for the future.

Indepth: Part 2 - How Finfluencers are shaping the future of investment in India

The last few years have seen several finfluencers build a loyal fan base and catching the eye of the people and marketers alike. In this two-part series, Adgully seeks to explore the world of finfluencers, understand the factors contributing to the growth, how finfluencers are shaping the future of investment, and much more.

How PR is helping celebs navigate the complex landscape of public perception

For long, public relations has been an integral part of the entertainment industry. Each new film release has been managed by a publicist team and there has usually been a PRO to create buzz about the new release in the media.

Creativity is all about benchmarking: Dheeraj Sinha

Commenting on the wins at Goafest this year, Sinha said, “Our ambition five years was to build India’s number one new age agency. To come to the largest festival of advertising in India and be awarded the Digital Creative Agency of the Year has been a fantastic feeling. For me, what is more important is that we are winning across brands and campaigns. It was very gratifying. What it embodies is the coming of the age of culture of creativity at Leo Burnett and coming of the age of digital at Leo Burnett.”

At Mindshare, we are making our skill sets extremely diverse: Amin Lakhani

In conversation with Adgully, Amin Lakhani, Chief Executive for South Asia, Mindshare, speaks about Mindshare’s strong show at the ABBY One Show Awards 2023; winning Maruti’s mandate; collaborating with creative agencies, and much more.

Rohit Ohri on what makes FCB Group India’s wins at ABBYs 2023 so special

In conversation with Adgully, Rohit Ohri, Chairman and CEO, FCB Group India, speaks about the agency’s wins at the ABBYs 2023; acquisition of majority stake in Kinnect; launch of FCB/SIX, and much more.

MMA India’s Moneka Khurana decodes the future of marketing in data-driven era

In this interview with Adgully, Moneka Khurana, Country Head of MMA India, delves into the importance of data strategy in today’s marketing landscape and explores the steps companies can take to build a robust data ecosystem for driving growth. She also touches upon the role of AI in marketing and its potential impact on the future, as well as the transformative potential of emerging technologies like AR/VR and the concept of the Metaverse.

Building an effective social media presence for PR professionals and organisations

In the run-up to Adgully’s premier event – IMAGEXX 2023 – for the Public Relations and corporate communications industry on June 9, 2023, we have been highlighting various topics encompassing this industry.The latest episode of #GullyChat on Twitter turned the spotlight on ‘Building an effective social media presence for PR professionals and organizations’.

Social media is a powerful tool for D2C brands: Shubham Gupta, Bonkers Corner

In conversation with Adgully, Shubham Gupta, Founder, Bonkers Corner, speaks at length about his inspiration to start Bonkers Corner, new trends in fashion, staying up to date with the new generation and much more.

Roposo is working towards becoming the biggest stage for live ent in India: Mansi Jain

In conversation with Adgully, Mansi Jain, Senior Vice President and General Manager, Roposo India, shares how Roposo has become the go-to short video platform for brands to connect with Gen Z, the growth of Live entertainment commerce, and more.

Lupin strongly believes in the power of ‘right’: Shweta Munjal

In conversation with Adgully, Shweta Munjal, Vice President & Global Head - Corporate Communications & Sustainability at Lupin, speaks about Lupin’s dedication to transparency, how the firm is addressing concerns related to products and practices, CSR initiatives by Lupin, emerging trends and challenges in the pharmaceutical company, and more.

For good quality, you need to be slightly more premium than the others: Manas Gulati

In conversation with Adgully, Manas Gulati, CEO, #ARM Worldwide, shares about the company’s growth vision and mission, as well as the company's future roadmap, the ICE model, maintaining a premium offering and greater emphasis on quality.

Small businesses are taking centerstage in the advertising industry: Priyanka Gill

Being an entrepreneur is both fun and challenging. On this, Priyanka Gill, Group Co-founder, Good Glamm Group | CEO, Good Media Co., noted, “Being an entrepreneur is really exciting, yet it comes with its share of difficulties and shared challenges faced by everyone. Navigating through these obstacles and capitalizing on the opportunities that arise is what makes entrepreneurship both exciting and enjoyable.”

“Biggest challenge for comms professional in a Co setting is adhering to the mundane”

In conversation with Adgully, Priyam Divgi, Head - Corporate Communications, Wakefit.co, speaks about handling corporate communications for a home solutions brand, challenges in this domain, steps to address negative publicity, recent campaign and initiatives done by Wakefit, and more.

From designing India’s first fighter jet to launching IGP, Tarun Joshi’s startup story

In an interaction with Adgully, Tarun Joshi, Co-Founder IGP, shares the fascinating story of how he has come a long way from designing India’s first fighter aircraft and world’s first biometric ATM to launching IGP, which has become India’s largest D2C platform for gifting and occasions.

Women’s leadership development should be a top priority for organisations: Priyanka Salot

In conversation with Adgully, Priyanka Salot, Co-founder, The Sleep Company, speaks about the shift in the outlook towards women leaders in the corporate world, rise of women entrepreneurs, how organisations can unleash untapped potential of women leaders, and more.