Week at a glance: Movements at Star; India TV’s CTV focus; PR & boycott culture

Kevin Vaz resigns from Disney Star, to join Viacom18?

Kevin Vaz, who has recently resigned from Disney Star, is all set to join Viacom18, as per industry sources.

We now want to cement our place as a leader in the CTV space: India TV MD Ritu Dhawan

In this exclusive interview with Adgully, Ritu Dhawan, Managing Director, India TV, speaks at length about the impact of connected TV on content consumption patterns in India, and how India TV is adapting its content strategy to cater to this changing trend. She also explores the opportunities and challenges presented by the growth of connected TV in Tier 2 and 3 cities and the innovative solutions emerging in this space.

PR in the times of boycott culture Part 1 – When ‘Woke’ hurts

French fashion brand Dior was recently embroiled in a controversy in China when netizens accused it of being insensitive to cultural sensibilities and discriminatory in nature. The apparent provocation: Dior posted the photo of an Asian woman with a “slanted eye”. Netizens took to social media to vent their anger, accusing the brand of feeding into Western stereotypes. Dior has removed the controversial poster from its social media handles.

PR in the times of boycott culture Part 2: Salvaging a bruised brand

Corporate communication/ PR executives have to play a crucial role in aligning the organisation's messaging and actions with its values and mission during a crisis caused by boycott calls from social media.

A combination of compelling stories and beautiful animation helps Nickelodeon stand out

Speaking about the Nickelodeon franchise leading the ladder, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, “We have been on the top for nine consecutive years and we are here to stay. We started as a challenger brand and even though we are at the No. 1 position, we still are a challenger brand and that is what makes us different. Our DNA is about wanting to be very different, innovative, relatable, yet experimenting.”

We will see a lot of OTT players going after live sports content: Rammohan Sundaram

In conversation with Adgully, Rammohan Sundaram, President - Integrated Media, DDB Mudra Max, speaks at length about how the increase in connected TV will further propel the usage of OTTs with strong content values, OTT players going after live sports, and much more.

Goafest 2023 to make Advertising Rock with talent hunt for Ad fraternity in India

With an aim to give India’s creative community a platform to showcase their musical talent, Goafest 2023 now announces a unique initiative – ‘Advertising Rocks’. A first-of-its-kind initiative at Goafest, through Advertising Rocks, the Organizing Committee encourages and invites bands and solo performers belonging to the Advertising, and Media fraternity in India to submit entries and get an opportunity to entertain delegates at Goafest 2023, while being a part of South Asia’s largest creative festival.

India is becoming a very large start-up ecosystem: Akshaara Lalwani

In an interaction with Adgully, Akshaara Lalwani, Founder & CEO of Communicate India, shares her insights on founding and leading a public relations agency, the importance of resilience, and persistence, PR as a marketing function, and more.

WPP acquires sonic branding agency amp

WPP today announces the acquisition of amp, one of the world’s leading sonic branding companies. 

How Usha International has beefed up brand connect by leveraging sports and inclusivity

In this interview with Adgully, Komal Mehra, Head – Sports Initiatives and Associations, Usha International, talks about the role the organisation plays in supporting an active and healthy lifestyle and promote sports, instilling the spirit of sportsmanship among communities, including women, children, and the differently-abled.

“Being a start-up founder is about jettisoning your comfort zone for good”

In conversation with Adgully, Akash Dahiya and Abhilasha Negi, Co-founders, SanKash, speak about their entrepreneurial journey with SanKash, challenges faced in the adoption of the core business proposition, learnings from the Covid period, and much more.

PayNearby’s Jayatri Dasgupta on the omnichannel approach to building brand loyalty

In this interview with Adgully, Jayatri Dasgupta, Chief Marketing Officer, PayNearby, discusses the significance of their tagline, ‘Zidd Aage Badhne Ki’, their campaigns, marketing strategies, and the importance of storytelling and omnichannel marketing in building brand loyalty. The CMO explains how PayNearby’s communication has to be targeted, data-driven and omnichannel to engage its diverse user base.

We democratise storytelling and make it language-agnostic: Jyoti Deshpande

In conversation with Adgully, Jyoti Deshpande, President - RIL Media and Content Business, speaks about Jio Studios content strategy, working across genres and regional languages, the concept of ‘Make in India and show to the world’, changes in the content consumption behaviour, and more.

Fragrance industry will grow at 12% CAGR in the next five years: Pushkar Jain

In conversation with Adgully, Pushkar Jain, CEO & Perfumer at Sawai Fragrances, speaks about the growth trends in the fragrance industry in the year ahead, impact of the focus on sustainability and recycling, changing preferences of the younger generations, and more.

Artificial Intelligence in Customer Life Cycle

Citing some statistics, Velhankar said that in five days ChatGPT3 could acquire more than a million users. “I think this kind of growth is every marketer’s dream. There are two factors which led to this – one is simplicity and second is that all the technology has been abstracted from the user. Technology from the user, I feel, will be the fundamental design principle for anything happening in the space of AI.”

You can’t fake excellence, you have to really invest in it: Archana Gulia

In conversation with Adgully, Archana Gulia, Chief Creative Officer, ODN, makes an interesting comparison between leadership and motherhood, she also stresses on the importance of financial literacy for women, and much more.

Facility management Cos are collecting more data than ever before: Shareen Bhatia

In conversation with Adgully, Shareen Bhatia, Country Head – Business Solutions, Embassy Services, speaks about top marketing trends in the facility management industry this year, increased focus on sustainability and green initiatives, as well as increased demand for customised solutions, and more.