Week at a glance: Notes from MOBEXX 2024; Dor TV launch; ZEEL developments

Dear friends,

This week saw the 8th edition of MOBEXX Summit & Awards 2024 being held, which sought to explore the Power of Mobile Marketing in the New 5G Era. The day-long event brought together a powerhouse line-up of industry leaders, innovators, and marketing experts.

Here’s a quick glance on the major news and developments this week...

The Rise of AI in Mobile Advertising: Unlocking New Potential for Indian Brands

AI-powered ad tech solutions are stepping in to help brands navigate challenges, offering unparalleled capabilities in targeting specific demographics, personalizing user experiences, and accurately measuring campaign effectiveness.

How AI-powered personalization is revolutionizing mobile marketing

The global AI-based market is estimated to grow at a CAGR of nearly 13%. The Artificial Intelligence market in India is predicted to reach $6.26 billion in 2024 with a CAGR of around 28.65% within the years 2024-2030, hitting a market volume of nearly $28.36 billion by 2030 as per Statista.

Punit Goenka

Punit Goenka withdraws consent for re-appointment as MD of ZEEL

In his resignation letter to the Board of Directors of Zee Entertainment Enterprises Ltd (ZEEL), Punit Goenka stated that he was withdrawing his consent for his re-appointment as Managing Director of the company, as proposed in the Notice of the ensuing Annual General Meeting of the company scheduled to be held on November 28, 2024.

Social media regulation

Need to strengthen existing laws governing social media and OTT: Ashwini Vaishnaw

The Union Minister noted that due to the absence of editorial oversight, social media has become a platform for freedom of press on one hand, but on the other hand, it has also become a space for uncontrolled expression, which often includes vulgar content.

AG talk: Puneeth Bekal, EVP & CMO, HDFC Securities

HDFC Securities aims to harness growth of HNI over next 5-10 years: Puneeth Bekal

In an exclusive AG talk interaction with Adgully, Puneeth Bekal, EVP & CMO, HDFC Securities, discusses the strategic vision behind HDFC Tru and how it addresses the specific needs of family offices and wealthy investors. Bekal highlights the brand’s approach to personalized advisory.

Dor TV launch

Dor aims to make the smart screen smarter continuously: Anuj Gandhi

In conversation with Adgully, Anuj Gandhi, Founder and CEO, Streambox Media, delves into the key strategies behind Dor, a subscription-based TV service designed to cater to the evolving preferences of the younger generation.

Streambox Media Launches Dor: India’s First Subscription TV Service

Q&A: Mohit Khattar, CEO, Graviss Foods

Mohit Khattar on how Baskin Robbins is redefining celebration through dynamic approaches

In this engaging conversation with Adgully, Mohit Khattar, CEO, Graviss Foods, Baskin Robbins, speaks about the brand’s remarkable journey during the festive season. Known for its innovative and indulgent offerings, Baskin Robbins has continuously delighted consumers by combining tradition with modern flavours.

Google appoints Mitul Shah

Google appoints Apple’s Mitul Shah as MD to lead Pixel’s expansion in India

Google has brought on board Mitul Shah as Managing Director for Devices & Services Business - leading Pixel’s sales and expansion efforts in India. Shah joins in from Apple, where he was Head - Consumer Sales. He had an over nine-year stint with Apple.

Other Headlines:

Billboards to Bromance: Zepto & Shaadi.com’s banter sparks internet frenzy

HUL okays demerger of ice-cream business into independent listed entity

Zepto unveils Jarvis to revolutionize quick commerce Ads

DOJ concludes case against Google in antitrust case

Real Estate and Offshore Betting Ads Dominate ASCI's Half-Yearly Complaints Report 2024-25

Aditya Tandon steps down from Network18 after nearly 12 years

Until next week...

Shanta Saikia

Editor

Adgully

Also Read: Week at a glance: Will Google sell Chrome?; Punit Goenka steps down as MD; Waves launched