Week at a glance: Performance Overview 2024; Key M&As; Gaming ecosystem

Print Performance Overview 2024: Innovations, Polls, Festive Spends drive industry

The Indian print media industry started the year 2024 on a highly optimistic note, with various projections for a robust growth during the year. And this industry didn’t disappoint.

Gaming

Levelling Up: How brands can win big in the social gaming revolution

Platforms like Discord, Twitch, and Roblox are no longer just gaming tools; they are thriving ecosystems where Gen Z gathers to interact, share, and create. For brands, this evolution presents a golden opportunity to tap into a highly engaged audience that values authenticity, community, and immersive experiences.

Ag Talk: Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited

"WagonR holds a commanding 43% market share in lower hatch segment"

In conversation with Adgully, Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, speaks about the success story of WagonR, its evolving position in the competitive Indian car market, the campaign strategy over the years, the shift towards digital platforms, and more.

Q&A: Sunil Agarwal, Founder and Chairman, Joy Personal Care (RSH Global)

Joy Personal Care aims to be a Rs 1,500-cr brand by FY28: Sunil Agarwal

The FMCG industry showcased resilience in 2024, overcoming inflation and supply chain challenges, while meeting strong demand for health-focused, personal care, and affordable products, says Sunil Agarwal, Founder and Chairman of Joy Personal Care (RSH Global).

Rewind 2024 – PR

From biz enablers to results focus - when PR campaigns delivered measurable outcomes

In this Rewind 2024 article, Atul Sharma, CEO, Ruder Finn India and Head of Middle East, shares his insights into the defining trends and developments that shaped the PR industry this year. He also highlights the global challenges faced by the industry and reflects on how the year unfolded for the public relations industry.

Rewind 2024 – OOH

Driven by growth, innovation, adaptability, 2024 a pivotal year for OOH advertising

In this Rewind 2024 article, Santosh Mishra, Senior Vice-President, Posterscope, reflects on the year gone by for the outdoor advertising industry in India, strong comeback by traditional formats, growing shift to digital OOH, brands’ increasing investments in OOH campaigns, and more.

Nissan-Honda merger talks

Nissan and Honda sign MOU to consider business integration

Nissan Motor Co and Honda Motor Co have signed a memorandum of understanding (MOU) to start discussions and considerations toward a business integration between the two companies through the establishment of a joint holding company.

Volvo global media mandate

Volvo awards global media mandate to IPG’s Initiative, ending 25-year Mindshare tie

Volvo has ended its nearly 25-year-long association with WPP’s Mindshare, selecting Initiative, a part of IPG Mediabrands, as its new global media partner (excluding China).

Also Read: Week at a glance: Broadcast services; Programmatic in 2025; Meme characters; Rewind 2024