Week at a glance: SDC mandate pain points; Battle Against Ad Fraud; Dentsu Creative PR

How the ad industry is adapting to the SDC mandate: Tackling key pain points

As the ad industry goes about complying with the SDC mandate, several areas of concern have arisen. The ground realities of submitting the Self Declaration Certificate are beginning to hit the agencies – such as increase in workload and logistical challenges, ambiguity, possibility of unethical players exploiting loopholes. There are also concerns about the whole process adversely impacting creativity and innovation.

Battle Against Ad Fraud: Why brand safety matters in Programmatic Ads era - Part 1

It is estimated that 73% of global digital ad spending will be programmatically purchased in 2024, making fraud prevention a top priority for advertisers. Despite the implementation of sophisticated brand safety solutions, the dynamic and often opaque nature of the online ecosystem continues to present unique challenges.

Battle Against Ad Fraud: How to win in programmatic advertising? – Part 2

The second part of this feature explores the strategies and technologies ad tech vendors and advertisers can employ to better manage programmatic advertising, safeguarding both their brand reputation and the integrity of their messaging in the digital age.

Ad blind spots: Closing the gap between perception and reality on misinformation sites

Despite stringent guidelines and advanced technologies, many reputable brands inadvertently find their ads displayed alongside harmful content, leading to potential reputational damage and financial loss. The last part of this series delves into the extent of this disparity, exploring how it occurs and why it persists.

Gaurav Banerjee to take charge from NP Singh as MD & CEO of SPNI in August

Sony Pictures Networks India (SPNI) has announced the appointment of Gaurav Banerjee as the new Managing Director and Chief Executive Officer (CEO), effective on or beforeAugust 26, 2024, pending regulatory approvals. Banerjee will succeed NP Singh, who has led SPNI to unprecedented heights over his remarkable 25-year tenure.

ABP changes: Avinash Pandey’s team will report to CEO Dhruba Mukherjee

Following ABP Network CEO Avinash Pandey parting ways with the group after nearly two decades, it is learnt that the team reporting to Pandey will now report to Dhruba Mukherjee, CEO, ABP Network. Mukherjee has been with the ABP Group for 27 years.

Sanjeev Anand charts out the road ahead for Dentsu Creative PR

In a strategic move to align more closely with the evolving needs of its clients, Dentsu Creative India has created three distinct portfolio brands: Dentsu Creative Webchutney, Dentsu Creative Isobar, and Dentsu Creative PR. Adgully spoke to Sanjeev Anand, President, Dentsu Creative PR, to know what Dentsu PR brings to the table in terms of clients and brands and more.

Decoding the Hallyu wave: How desire for glass skin is reshaping Indian beauty market

The famed Korean glass skin has become a much desired beauty standard, leading to a growing demand for innovative skincare solutions. Adgully spoke to some beauty industry experts to find out about the factors driving the popularity of K-beauty in India.

Storytelling is at the heart of all our marketing efforts: Nalin Jain, CMO, Godrej Capital

Godrej Capital recently launched the #IssLoanMeinLoadNahi, Design Your EMI, and #GrowthKiUdaan campaigns under the leadership of their CMO, Nalin Jain. In this exclusive Ag Talk interaction with Adgully, Nalin Jain, Chief Marketing Officer, Godrej Capital, spoke at length about these campaigns, the key strategies implemented at Godrej Capital to enhance customer satisfaction, and how to leverage digital assets to drive innovation.

Broadcasting & Digital regulations amend penalty structure; bring emergency powers

With the inclusion of digital news media, the News Broadcasters and Digital Association (NBDA) Board felt that it has become necessary to review and amend the News Broadcasting & Digital Standards Regulations (Regulations) to bring it in sync with the evolving media landscape.

Brands are leveraging influence of female gamers for authentic connections: Rubeena Singh

In an exclusive interaction with Adgully, Rubeena Singh, Country Manager India and MENA, AnyMind Group, speaks about the significant presence of female gamers in the industry, societal differences, growing number of female gamers, strategies evolving in the gaming industry, future landscape of gaming in India, and more.

Most of the shows on TV are regressive & typical: Abhishek Bajaj

Actor Abhishek Bajaj is returning to television with ‘Jubilee Talkies’ on Sony Television. In an exclusive conversation with Adgully, Abhishek Bajaj opens up about his new show, his career in acting, about working on all mediums, and more.

I’m old enough to own up for my decisions: Ranvir Shorey

Actor Ranvir Shorey, known for his no-holds-barred attitude, is one the senior contestants on ‘Bigg Boss OTT’ Season 3. Before entering the ‘Bigg Boss’ house, he spoke to Adgully at length about his decision to do the show, and much more.