Week at a glance: Viacom18-Star India merger; Business of beauty; Stree 2 fires up BO

Dear friends,

It remains a volatile week, as the nation continued to be rocked by violent attacks on women. The #MeToo movement in the Malayalam movie industry has shocked everyone, given some big names being mentioned as perpetrators. The issue of women’s safety at the workplace has become a hotly debated issue, which puts a very strong focus on how workplaces in reality are not as inclusive and gender sensitive as were thought to be.

In Media, it was vastly different narratives of two mega-mergers. The Viacoom18-Star India merger has got CCI’s approval. On the other hand, ZEE and Sony concluded all merger disputes in a non-cash settlement.

CCI approves Viacom18-Star India merger with conditions

The Competition Commission of India has approved the proposed combination involving Reliance Industries Limited (RIL), Viacom18 Media (Viacom18), Digital18 Media, Star India Private Limited (SIPL) and Star Television Productions Limited (STPL), subject to the compliance of voluntary modifications to mitigate potential competition concerns.

Reliance-Disney merger to command 40-45% of the TV market: Harsha Razdan

One year being tgthr

How ‘junkies’ Aalap Desai & Rahul Vengalil are redefining the ad landscape with tgthr

Together, Aalap Desai, Co-founder and CCO, tgthr, and Rahul Vengalil, Co-Founder and CEO, tgthr, embody the concept of the left brain and right brain in action. They speak to Adgully about what ignited the concept of tgthr and what all they have achieved as the agency completes one year.

Leadership change at SPNI

Gaurav Banerjee Takes the Helm as Managing Director and CEO of SPNI

Sony Pictures Networks India (SPNI) is entering a new phase with Gaurav Banerjee taking over as the Managing Director and CEO. Banerjee's appointment is anticipated to steer SPNI out of its recent challenges and enhance the performance of its flagship Hindi general entertainment channel, SET India.

Onam marketing

Contextual marketing, hyper-targeted campaigns rule brands’ Onam strategy in 2024

As Onam approaches, brands are gearing up to connect with consumers through marketing strategies deeply rooted in cultural resonance. Marketers are hopeful that the recent Wayanad landslide tragedy will not dampen the festive spirits. They are hoping to leverage Onam’s rich traditions to craft campaigns that resonate with the local audience.

Business of Beauty

Buoyed by robust H1, beauty brands look for significant surge in growth & ad spends in H2

As we step into the second half of 2024, the beauty industry is poised for continued growth and innovation, building on the dynamic trends observed in the first half. The industry's resilience is evident as it adapts to economic uncertainties, while the digital transformation continues to reshape how beauty products are marketed and consumed.

Indian beauty & personal care market projected to grow at 11.5% CAGR over next 5 years

Scaring the way to Box Office success

Horror-comedy becomes a winning combo for Bollywood as ‘Stree 2’ hits Rs 500-cr mark

There is no stopping ‘Stree - Sarkate Ka Aatank’, or simply known as ‘Stree 2’. The horror-comedy film from Maddock Films’ stable has garnered Rs 408 crore (Rs 40 crore on the second Sunday) in just 11 days, while its worldwide GBO stands at Rs 580 crore.

Other Headlines:

NBF discusses path to future-readiness of broadcast news industry with PM Modi

50% of all the content on Instagram is now recommended by AI: Paras Sharma

ZEE, Sony conclude all merger disputes in non-cash settlement

Omnicom aligns BBDO, DDB, TBWA under Omnicom Advertising Group

MIB seeks SDC exemptions for ASCI members, start-ups in affidavit to SC

Draft OOH Policy: BMC extends date for receiving feedback by 2 weeks to Sept 8

Telegram's founder Pavel Durov arrested in Paris

Until next week...

Shanta Saikia

Editor

Adgully

Also Read: Most colorful & creative ads of the week that made a difference !