"What's-On-India' gets a face lift

What's-On-India, has unveiled the Channel's new look. It also launched its new shows "My Child's TeeVee', India's first show on Parental TV Guidance and "First on What's On', a sneak peek into the upcoming shows. Atul Phadnis, CEO, What's-On-India announced channel's ambitious plans for launching new shows and major alignments to increase its penetration in India.

The channel now has a new layout playing promos and recommendations continuously which will benefit its viewers. The previous layout of the channel had promos and recommendations playing alternatively, giving lesser time for viewers to view recommendations. Considering these factors, What's-On-India revamped the channel to give a holistic view to its viewers. The channel now has a dedicated screen for recommendations as well for playing videos and exclusive broadcaster content at the same time.

Speaking on the occasion Atul Phadnis, CEO, What's-On-India said, "We, as a channel believe in guiding viewers to discover the best content on television. The overarching defining value of the channel will not only create content but branding solutions for advertisers, distributors, stakeholders and employees. We foresee tremendous growth in future to take our channel to the next line of entertainment in India."

The company has signed exclusive content deals with country's largest entertainment channel Star Plus and host of others television networks including the Star Network, Zoom, VH1, Sony Pictures, Lumiere, etc. Under this partnership, What's-On-India will showcase exclusive excerpts from the upcoming shows and movies with its new show "First on What's On'. This show is an opportunity for various broadcasters to highlight their upcoming and big-ticket properties to ensure that the right eyeballs get to their shows. This could be done through sneak peeks into the show or showcasing the high points of the show.