#WhereElsebut on Lionsgate Play: An innovative take on outdoor

Global content leader Lionsgate’s OTT platform, Lionsgate Play, has launched an innovative outdoor campaign – #WhereElsein India. The campaign, which is now live in key metros such as Mumbai, Delhi, Bangalore, Chennai and Pune, promotes an illustrious line-up of digital premieres exclusively available on Lionsgate Play. The campaign uses bold headlines to create intrigue and showcases Lionsgate Play as the platform of choice for premium Hollywood content.

Lionsgate Play offers customers in India more than 1,000 hours of blockbusters across all genres, including award-winning feature films and unscripted content from the studio house. With Valentine’s Day and Oscars just around the corner, the campaign exhibits a remarkable line-up of movies such as ‘La La Land’, ‘Wonder’, ‘The Hunger Games Saga’, ‘Babel’, ‘How to Be a Latin Lover’, ‘Juno’, ‘Monster’s Ball’ and many more which consumers can stream on partner platforms of Lionsgate – Airtel Xstream, Vodafone Play and Idea Movies & TV.

Commenting on the launch, Rohit Jain, Managing Director Lionsgate South Asia, said, “Our primary intent has always been to provide our audience with a stellar movie collection to suit every mood, occasion and choice of genre. Our latest campaign, #WhereElse, provides a one-stop destination for audiences to some award-winning films across categories and with Valentine’s Day and the Oscars taking place this month, Lionsgate Play will stream the best of Oscar winning and romantic movies of all time.”

Lionsgate Play, a premium streaming service from Lionsgate India and Starz, offers curated Hollywood content for Indian consumers, with much of the content available in multiple Indian languages. Lionsgate India, one of the most recent entrants in the South Asian market, distributes premium content to linear and digital platforms across the region. It develops and produces original local Indian language content as well as adaptations of globally successful content. Starz, a Lionsgate subsidiary, is a leading global media and entertainment company that produces and distributes premium streaming content to worldwide audiences across subscription television platforms. It offers subscribers more than 7,500 distinct premium television episodes and feature films, including STARZ original series, first-run movies and other popular programming.