Why business leaders cannot afford to ignore LinkedIn in 2025

Authored by Sonali Ramaiya, Founder, Roarrr Media & Public Relations.

In my journey as a publicist and PR professional, I’ve met countless business owners and visionary leaders who have built remarkable companies, driven growth, and created impact. Yet, many of them are completely absent on LinkedIn. Some have inactive profiles, some have barely any connections, and others simply don’t exist on the platform at all.

And every time I ask why, I hear the same responses:

• “I don’t have the time for LinkedIn.”
• “I’m already running a successful business, why do I need it?”
• “I don’t know what to post.”

The reality is, LinkedIn is no longer optional. It is a critical tool for business growth, credibility, and thought leadership.

Why LinkedIn Matters More Than Ever

LinkedIn is not just another social media platform. It’s the global boardroom where professionals, decision-makers, investors, and industry leaders connect. It’s where conversations shape industries, where opportunities are unlocked, and where credibility is built.

Here’s what a well-managed LinkedIn presence can do for you:

• Position you as an industry leader – Whether you are a founder, CEO, or marketing head, LinkedIn gives you a platform to share insights, engage in discussions, and build influence.
• Build trust and credibility – Customers, clients, and investors research the people behind the brand. A strong LinkedIn profile enhances your reputation.
• Generate high-value business opportunities – Thought leadership content, meaningful engagement, and a strategic presence attract partnerships, clients, and talent.
• Showcase your achievements and expertise – If you’re not talking about your successes, someone else (probably your competitor) is doing it better.

If You’re Not on LinkedIn, You’re Invisible

In today’s digital-first world, if you’re not on LinkedIn, you don’t exist in the professional landscape. Your competitors are already leveraging LinkedIn to win clients, position themselves as leaders, and dominate their industries.

Still think you don’t need it? Let’s take a look at how global business icons approach LinkedIn.

Top Leaders Are Strongly Present on LinkedIn—And So Should You

Industry giants like Mukesh Ambani, Satya Nadella, and Elon Musk have an undeniable presence on LinkedIn. Their profiles reflect thought leadership, business insights, and strategic communication that reinforce their authority. Whether through company updates, leadership perspectives, or industry trends, they use LinkedIn as a key platform to build trust, credibility, and influence. Their presence isn’t just about visibility—it’s about shaping the conversation in their industry.

Top Leaders Don’t Waste Time on Content. They Hire Experts

Do you think these business leaders are sitting at their desks writing LinkedIn posts? No. They focus on scaling their businesses while their communication and PR teams manage their online presence.

Successful business leaders understand that LinkedIn is too powerful to ignore, but they also recognize that managing it effectively takes expertise. That’s why they bring in professionals to craft their narrative, maintain consistency, and ensure their personal brand aligns with their business vision.

A Strategic LinkedIn Presence is a Game-Changer

For small and medium business owners, marketing heads, and digital agencies, LinkedIn is your gateway to bigger opportunities. A well-crafted LinkedIn strategy can:

• Attract high-value clients and investors
• Build brand recall for your business
• Differentiate you from competitors
• Strengthen your professional credibility
• Open doors to collaborations, media opportunities, and speaking engagements
• LinkedIn is No Longer a Choice—It’s a Necessity

If you’re a business leader and you’re still ignoring LinkedIn, you’re leaving money, credibility, and influence on the table. The digital landscape has changed, and personal branding is no longer just for celebrities and corporate giants. It’s for every business owner, entrepreneur, and leader who wants to stay ahead.

The question is no longer if you should be on LinkedIn. The question is – how well are you managing it?