Win with InMobi: How MX Player registered a 112% jump in its QoQ revenue

The OTT video streaming market in India has been on a high growth curve over the last few years. As per Statista, revenue in the OTT video market is projected to reach $3,824.00 million in 2023. The revenue is expected to grow at a CAGR of 10.07% between 2023 and 2027, to reach a market volume of $5,612.00 million by 2027.

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MX Player, a homegrown video streaming app, has today become one of India’s largest growing OTT platforms with a diverse audience base as well as a global reach of 17+ markets. MX Player offers consumers over 150,000 hours of premium content across multiple languages.

In-app advertisements and subscriber base being two major revenue earners for OTT players, MX Player was looking to smartly increase revenue from in-app ads. For this, the video streaming platform needed to add new ad software development kits that didn’t eat up too much of their users’ memory space. Additionally, the OTT platform wanted to monetise its diverse ad inventory, including video, interstitial, and banners, to maximum capacity.

MX Player was seeking a technology partner that could help identify gaps in the brand’s current monetisation channels as well as help the platform maximise the yield at the highest price with real-time bidding (RTB). For this, MX Player leveraged InMobi’s monetisation stack to grow ad revenues. InMobi formed a dedicated client management team that successfully aided the OTT platform through the whole process – from initiating the integration to long-term strategy mapping.

MX Player was able to deliver superior ad experiences and leverage advanced measurement capabilities by using lightweight ad software development kits. Due to InMobi’s integration with GeoEdge, a premier anti-malvertising and ad security provider, all the campaign creatives met the ad quality guidelines established by the publisher, guaranteeing a positive end-user experience. By leveraging InMobi Exchange, MX Player was able to access diverse demand spanning major countries in Asia.

InMobi’s dedicated client management team developed a hybrid monetisation stack that used header bidding and waterfall-based monetisation solutions to deliver optimum yield and fill rates from leading demand sources.

Driven by InMobi’s advanced monetisation stack, MX Player reported 112% growth in its QoQ ad revenues, as well as a 20.5% increase in fill rates QoQ. The software development kit (SDK) integration further refined the performance while delivering a seamless user experience.

Such has been MX Player’s success, the brand has been continuing its association with InMobi to maximise its revenue potential, using advanced monetisation solutions and SDK integration.The addition of new integration modes when available, dynamic pricing, ad placement optimisation, and inventory volume optimisation has bolstered their ad revenues consistently for over 5 years with efficacy and efficiency.