Winkin Cow Milkshakes become virtual cricket bats in AR mobile game!

Cricket fans, get ready to level up your game! Britannia Winkin' Cow, India's favorite milkshake brand, has launched a revolutionary mobile cricket game that lets you use their bottles as virtual cricket bats!

Developed in collaboration with MakeAR, this first-of-its-kind experience utilizes Augmented Reality (AR) to transform your Winkin' Cow milkshake bottle into a powerful cricket bat. Simply scan the QR code on the bottle and dive into the action-packed game on the microsite.
This first-of-its-kind mobile cricket game seamlessly integrates the bottle within the game where users can play with Winkin' Cow Milkshake bottles, turning them into cricket bats. This innovative approach not only enhances the user’s experience but also forges a stronger connection between the brand and its consumers.

The game invites participants to scan the QR code provided on the Britannia Winkin' Cow bottles allowing them to dive into the action-packed game on the microsite. Participants play the game and score runs. As players immerse themselves in this exhilarating AR game, the top scorers will be rewarded with MetaShot Smart bats (Bluetooth-enabled) for an unparalleled cricketing experience.

Commenting on the campaign Abhishek Sinha, Chief Business Officer - Dairy, CEO Britannia Bel Foods Private Limited said: “We have launched this campaign specifically tailored for our young adult target group, who have a strong affinity for cricket games. We are committed to creating engaging and innovative experiences that leverage technology to provide our consumers with exceptional and immersive interactions. By partnering with MakeAR, we have crafted a truly immersive experience where Britannia Winkin' Cow Milkshake bottles become cricket bats. Consumers can hit shots with Winkin Cow bottles and stand a chance to win MetaShot smart bats. MetaShot’s cricket game brings alive the real cricket experience into your house. “

Srishti Jain, Founder of MakeAR comments: "By using computer vision and extended reality, we have created this first-of-its-kind gesture game that showcases how deep tech impacts innovation and serves as a perfect example of its transformative power. This emerging tech was used to perfectly marry the shots played on screen with the physical bottle shots, making it a beautiful use case of going truly phygital. We are excited to see how consumers will enjoy this unique blend of cricket and extended reality"

Prince Thomas, CEO & Co-founder MetaShot said: “We are thrilled that Britannia Winkin Cow selected MetaShot, a proudly Indian innovation, for this campaign. This collaboration extends beyond simple rewards. MetaShot has integrated Winkin Cow branding, including the Winkin Cow - Cow Corner feature, within the game, enhancing the cricket excitement and bringing alive the brand campaign.”

At Britannia Winkin' Cow, we are always pushing the limits with our innovations since 2018. This game is another example of our commitment to bringing new, exciting experiences to our fans and reaching out to a wider audience with our innovative offerings and initiatives.”