Woodward’s Gripe Water celebrates Motherhood with Tamil Traditions

Woodward’s Gripe Water, a trusted name in India for over 170 years, has launched a new campaign film that beautifully celebrates Tamil Nadu’s cherished cultural rituals—Valaikappu and Per Soottum Vizha—solidifying its connection with Tamil mothers.

Valaikappu is a traditional South Indian ceremony that honors a pregnant woman, offering blessings for a safe and smooth birth. This celebration is an essential part of Tamil culture, with family and friends coming together to wish the mother well during this significant time. On the other hand, Per Soottum Vizha, also known as the Name Giving Ceremony, is a joyous occasion where a newborn is officially named, marking the beginning of the child’s journey and their integration into the family’s legacy.

Saketh Govind Deputy General Manager of TTK Healthcare, said, “Woodward’s has always been a symbol of trust and comfort for mothers. By aligning with key Tamil traditions like Valaikappu and Per Soottum Vizha, we are embracing the cultural milestones that define the journey of motherhood in Tamil Nadu. This campaign highlights our enduring commitment to safety and quality, which has been at the heart of Woodward’s for over 170 years.”

Building Trust Through Authentic Storytelling

Woodward’s, with its iconic logo of Hercules—symbolizing strength, protection, and resilience—has always been more than just a product. It is a part of family life, offering a sense of comfort in times of uncertainty. The new campaign film takes this legacy forward, not only by highlighting the functional benefits of Woodward’s Gripe Water but by shifting the narrative toward an emotional connection with the audience. By celebrating cultural moments, the brand is reinforcing its identity as a reliable companion for mothers in their most cherished family traditions.

The result is a campaign that resonates deeply with Tamil audiences, connecting the brand to both the present and the past. Through the integration of Valaikappu and Per Soottum Vizha, Woodward’s has ensured that its legacy continues to be passed down to future generations.

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