WPP agencies shine at Asian Marketing Effectiveness Awards

WPP companies dominated the Asian Marketing Effectiveness Awards, with Ogilvy, JWT, Bates, and Grey/G2 agencies collectively claiming the highest number of golds and other awards at the region's annual event to honor effectiveness in marketing and advertising.

"With clients placing more importance than ever on return on investment, our companies have responded by setting the standard in Asia, which includes some of the world's fastest growing markets, for effectiveness in marketing," said WPP CEO Martin Sorrell.

Organized by Haymarket's Media magazine, the Asian Marketing Effectiveness Awards were announced March 25 in Shanghai.

Ogilvy and OgilvyOne offices in Mumbai, Shanghai, Thailand, Hong Kong, Sydney, Taiwan and Asia-Pacific took home a total of 12 awards including two Gold Awards for "Most effective use of advertising" and "Most effective use of interactive marketing", both for Vodafone Essar campaigns in India.

JWT won a Gold for "Most innovative use of media" with its Kit Kat Mail campaign Nestle Japan work that has previously won top awards at Cannes and other international competitions. JWT India offices also took home a total of three Bronze awards.

Grey's Hong Kong office won a silver for "Most effective use of public relations", while G2 Kuala Lumpur won a bronze for "Most effective use of product design and packaging".