Wrigley India extends the contract with Deepika Padukone

Wrigley (India) ' a confectionery maker, has extended its contract with their brand ambassador, Blollywood actress Deepika Padukone. She endorses Wrigley's chewing gum ' Orbit sugar free, from past 2 years.

"Orbit sugar free chewing gum is the market leader in the sugar free chewing gum category. In the chewing gum market, it forms 7 per cent of the Rs 600 crore," company said.

Wrigley's Orbit sugar free chewing gum is also the first chewing gum that has the Indian Dental Association (IDA) certification.

The director marketing, Wrigley (India), Himanshu Khanna said, "The contract extension is thanks to the good response that we got for the product after getting Deepika Padukone onboard."