Wynn Telecom hires creative, media agencies

On the occasion Arvind R. Vohra, Managing Director and Co Founder Wynn Telecom Ltd. said, "We are pleased to have Dentsu, Karishma Initiative and Alliance as our Creative & Media planning partners because of their extensive understanding of the corporate and strategic requirements of the business. The agencies experience in the telecom space is a perfect fit with our communication objectives."

The agencies were finalized through a multi level pitching process among 4 agencies under each category. Dentsu Creative Impact will be handling the creative part of the business. The media business would be largely driven by Karishma Initiative while special activations and properties related to sports would be done by Alliance Advertising.

"Wynn Telecom will launch a 360 degree integrated campaign across media vehicles capitalizing on the recently signed bollywood celebrity. The objective is to do traditional things differently and to break the clutter" said Mr. Naved Chaudhary, Head Marketing, Wynn Telecom. He adds further, the Marketing budget for current FY would be in excess of INR 30Cr spread across Television, Print, and Outdoors and Online mediums.

The company is determined to establishing itself in the existing space through the most experienced and automated sales and product teams in the industry.

Sathya, CEO, Karishma Initiative said "Wynncom do require radical solutions, given their market complexion and high decibel competition. Karishma Initiative is looking forward to being a true partner by offering differentiated customer engagement solutions".

Confirming the development, Rajesh, President, Dentsu said, "It's a matter of great satisfaction that based on our key strategic insights and creative excellence we won the creative duties for Wynncom brand. They are a new player in the mobile handset category and our key focus would be to make Wynncom a preferred brand in mobile handset market."