Xapads Media, Innocean, Applabs Media, Mediasmart shine at MOBEXX Awards 2023

Winners of MOBEXX Awards 2023 were announced at a glittering ceremony in Gurugram earlier this evening (December 12, 2023). Industry leaders gathered to applaud excellence in Mobile Marketing and Strategy at the seventh edition of MOBEXX Awards 2023.

The MOBEXX Awards are designed to recognise and celebrate excellence in Mobile Marketing & Advertising. The Awards seek to set industry-wide benchmark in Mobile engagement. MOBEXX Awards are a true marker for Mobile initiatives that are innovative, creative and effective.

A total of 119 awards were given away across four broad categories:

Industry Awards
Discipline Awards
Outstanding Awards
Special Awards

Xapads Media won the award for Mobile Media Agency of the Year.

Innocean Worldwide Communication was adjudged Creative Agency of the Year.

Applabs Media was declared Most Promising Mobile Advertising Agency Of The Year, while Mediasmart was adjudged Most Outstanding Programmatic Platform for Mobile Advertising.

Mondele’z International’s campaign for Cadbury SILK, leveraging Paytm Ads to share #UnforgettableLoveTips was declared Most Innovative Mobile Campaign Of The Year.

Programmatic Mobile Campaign Of The Year award went to RedBus, nominated by Xapads Media, while Admattic won the award for Most Outstanding Offering By An Affiliate/ Network. Shoogloo walked away with the award for Most Outstanding Offering By An Affiliate/ Network (Adgully Choice).

Two young executives from Swiggy were declared Young Guns winners – Shruti Avlani won the award for Adgully Mobile Young Guns - Corporate (Female), while Deewakar Bhojak won the award for Adgully Mobile Young Guns - Corporate (Male).

Myco, an innovative web3 video-streaming platform, powered by MContent, was adjudged Best Mobile App Of The Year.

Nutralite, nominated by Tonic Worldwide, was declared Best Mobile App in Social Media, while AGEasy by Antara, nominated by Fractal Ink Design Studio, was declared Best Mobile App for Health & Fitness. Aha, nominated by Collectcent Digital Media, was adjudged Best Mobile App for Video, Entertainment & Sports.