Yahoo Advertising unveils AI-powered ad solution

Yahoo Advertising has introduced Yahoo Creative, a comprehensive advertising solution that utilizes data and artificial intelligence to create dynamic and personalized ad experiences.

This innovative platform tailors ad content across the web based on the viewer, leveraging Yahoo's Identity Solution. This solution boasts a robust first-party dataset built on opt-in user relationships, with over 50 million logged-in users in Australia and Southeast Asia.

Yahoo Creative offers omnichannel support, working seamlessly across platforms like CTV, mobile, display, and DOOH (digital out-of-home).

Elizabeth Herbst-Brady, (pictured), Yahoo's chief revenue officer, emphasizes the importance of relevant and engaging creative in today's cookieless advertising environment. She positions Yahoo Creative as a groundbreaking solution that combines AI, data insights, and human expertise to redefine ad creation for brands.

Herbst-Brady said that Yahoo Creative empowers advertisers to achieve superior personalization and engagement, driving exceptional campaign results.

While compatible with Yahoo's DSP (Demand-Side Platform), Yahoo Creative is built for flexibility and can also be integrated with other DSPs or media-buying platforms used by advertisers.