Yahoo-Chevy 'WSC' gaining popularity among youth

Yahoo! has been the leader when it comes to innovations in the world of internet. So it was only normal to hear that the internet giant is at it yet again. Yahoo! India launched, together with Chevrolet, "World Search Championship'.

It is an engagement activity wherein the World Search Championship offers a unique experience for the users and it's absolutely unlike other quizzes, it's a complete new package with a rich concept.

Users have to answer 10 questions in the shortest possible time and are prompted to use search to find the right answers. Here the contestants are given a certain amount of time in which they have to win with quick fingers on the keyboard and a great IQ. A knowledgeable game with a blend of pleasure and a great experience is what the game offers.

Some quick facts coming your way here - World Search Championship contest witnessed a large number of quiz aficionados book marking the site to play it multiple times. The top 200 ranked contestants played the contest 40 times on an average to improve their scores.

Trends indicated that the site traffic peaked between 12 Noon to 3 PM and between 11 PM in the night to 2 AM in the morning indicating high engagement during office and late night hours. The site also had interesting feature where users uploaded video snippets of how they were training for the championship. In October 2008, www.worldsearchchampionship.com was ranked 64th most trafficked site in India in terms of unique visitors, generating over 17 Million page views (Source: ComScore 2008).

Nitin Mathur, Senior Director - Marketing, Yahoo! India, said, "World Search Championship is a simple yet innovative online contest. The game is extremely intriguing as it involves user engagement at a high level and also lets the player test his IQ skills. The quality of the content is superlative and helps the contestant to gauge his knowledge while having fun."

Chevrolet, the presenting sponsor, is upbeat about the association with a brand most online users reckon with. Ankush Arora, Vice President - Sales, Marketing & After-Sales, General Motors, said, "Chevrolet wants to be a pioneer in digital media. And since Yahoo! is a leader in the digital space, the association works well for GM. Chevrolet is constantly looking for engagement platforms and the search championship has given good results in the past. With the company's focus on the mini segment, our TG core is now the youth and the activity helps address the target audience."

This initiative is tailor made for all you online gaming freaks. So come on, open up another tab in your Firefox browser, type in the address and get going! Oh, lest I forget, here's the site address again, www.worldsearchchampionship.com.