Yahoo! looks out for more after YOU!

Discarding its low visibility image on the web world, Yahoo! came out with a bang as a completely new virtual avatar sometime earlier with its "It's You!' campaign, which successfully created a more personally relevant consumer experience for its users. After the booming brand launch, this time the internet company looks ahead to connecting B2B ” a campaign that aims at unveiling how Yahoo!'s partners leveraged on its platform and built brands using the online media in the past.

The move is to drive home to the advertisers benefits that they will reap from using Yahoo! as an advertising tool ” the massive access to huge online audience. Yahoo adopts a unique method to create its latest campaign to convince and lure big spenders as well first timers how they can benefit from the e-platform Yahoo! will provide through its verticals.

Elaborating on the latest designs to reach out to the advertisers of the country, Nitin Mathur, Senior Director-Marketing, Yahoo! India informed Adgully that the new phase aligns with Yahoo!'s strategy to be at the centre of people's online lives and help connect advertisers with their target audience. "The overall messaging is around how Yahoo! as an advertising platform has been an integral part of making brands reach out with their own brand intrinsic objectives and messaging through online marketing. Also how given the brand's messaging, Yahoo! has delivered audiences which make their brand proposition come alive," Mathur said.

Yahoo! which has the most unique, compelling advertiser proposition in the industry, will launch an integrated media programme which will try to attract top 100 advertisers in the country to showcase on Yahoo! properties. The campaign which will mainly focus on the print and digital media, will last for some two months. It includes partnerships, sponsorships, social media, content integration, original programming, buzz events and branded entertainment. "The key objective for this campaign is really to demonstrate the power of Yahoo! as an advertising platform and highlight how Yahoo! has helped brands connect with their audiences in a fun and engaging manner," Mathur added.

While the estimated incremental ad revenue from the campaign couldn't be learned, the campaign promises to be a virtual ad blitzkrieg on TV, outdoor, Print, Mobile, and Radio that will finally push users back to the e-world.