Yahoo! signs David Beckham as Global Football Ambassador

Yahoo!'s more than 600 million global users will have even more reason to visit https://uk.eurosport.yahoo.com/football/world-cup/ as global football star David Beckham will be featured exclusively as part of the company's unrivalled sports coverage.

This partnership brings together the world's largest online media company and the world's most iconic sports star to offer exclusive content only found on Yahoo! for Yahoo!'s coverage of the World Cup and the 2010/11 football season.

"Yahoo! has a true relationship with fans and is an online leader in sports content across the globe," said David Beckham. "Yahoo will allow me to interact one on one with as many football fans as possible talking about the game I love."

Beckham will also be featured in the second phase of Yahoo!'s global integrated marketing campaign throughout the duration of the World Cup in select markets. The campaign focuses on showcasing specific products, services, and experiences that users can find only on Yahoo!. The goal of the campaign is to drive more people to search, use and talk about Yahoo! through exciting and experiential demonstrations of our unique ability to bring my world and the world together.