YesMadam’s Instagram vanish sparks buzz, unveils Korean clean-up
YesMadam, India’s tech-enabled salon-at-home service, recently took social media by storm with a mysterious move that left users intrigued, curious, and confused. The brand executed a genius marketing strategy by erasing its entire Instagram presence, leaving behind only three cryptic videos and an updated bio reading, “Admin is busy staring at his wife.” Story highlights labeled “Caught,” “You,” “Staring,” and “Too” fueled further speculations among the social media community.
Followers across Instagram and LinkedIn eagerly guessed the brand’s next move, with theories ranging from a major service launch to an unexpected corporate shake-up. After days of suspense and excitement, YesMadam finally revealed the mystery—a grand unveiling of its latest beauty service, the Korean Clean-Up. To celebrate, the company announced an industry-first initiative: 500 free Korean Clean-Ups available daily on a first-come, first-served basis, starting at 1 PM on February 7, 2025.
This milestone marks a revolutionary step in the Indian beauty industry. YesMadam has expanded its service offerings with the introduction of the Korean Clean-Up, transforming curiosity into an eagerly awaited beauty experience.
Korean culture has significantly influenced India’s skincare and wellness industry, with K-beauty products and treatments rapidly gaining popularity. Recognizing this trend, YesMadam introduced the Korean Glow Facial, which quickly became a bestseller. Encouraged by its success, the brand expanded its K-beauty portfolio with the latest Korean Clean-Up, launching it through an engaging, intrigue-driven campaign.
As part of the campaign, YesMadam released cryptic videos featuring Korean influencers and veteran actor Dalip Tahil in a corporate setting, further fueling speculation. Each video heightened excitement, leading up to the grand reveal of the Korean Clean-Up—a seven-step skincare treatment that enhances skin health using premium ingredients like rice water, red algae, and ginseng.
Sharing his enthusiasm for the launch, Mayank Arya, Co-founder and CEO of YesMadam, stated: “Korean beauty has evolved beyond a trend to become an integral part of our lifestyle. With the overwhelming response to our previous K-beauty service, we knew our consumers were eager for more. The Korean Clean-Up is a result of meticulous research and consumer insights, ensuring that the authenticity of K-beauty is seamlessly brought into Indian homes. We are excited to lead the way in this beauty revolution.”
Akanksha Vishnoi, Co-founder and Chief Marketing Officer of YesMadam, added: “Our marketing campaign deliberately played with current social media trends while building anticipation for something truly transformative in the beauty space. The overwhelming response to our cryptic campaign demonstrated that Indian consumers are ready to embrace innovative beauty experiences. Also, collaborating with Dalip Tahil, the Bollywood veteran, for our latest campaign was an incredible experience—his comic timing, wit, and authenticity made him the perfect fit for us.”
YesMadam’s visionary approach to beauty is rooted in understanding consumer needs and delivering services that align with global trends.
Also Read: YesMadam embraces inclusivity in heartwarming Diwali campaign with Shraddha
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