YouTube CEO Neal Mohan’s four big bets for 2024

In a letter to the entire YouTube community, YouTube CEO Neal Mohan gives an update on his vision for 2024, and four big bets being made across YouTube.

Since the very first upload, YouTube has opened up a new way to tell stories. Suddenly anyone with a story could find an audience. And they did just that. People filmed in their kitchens, their bedrooms, and even their backyards. Along the way, they built communities that stretched across the globe.

YouTube took this creativity one step further by making a big bet: bu deciding to share revenue with creators. Since then, the growth of the creator economy has been incredible. Today, more than 3 million channels are in the YouTube Partner Program (YPP), which gives creators ways to earn money on YouTube. YPP has paid over $70 billion to creators, artists, and media companies over the last three years.

Now generative AI is driving another evolution that raises critical questions about how we express creativity. “We’re at a key moment in history and I’m excited about what lies ahead. Today I’m sharing how we’re thinking about these changes, my vision for 2024, and four big bets we’re making across YouTube,” Mohan wrote in his blog.

AI will empower human creativity
Creators should be recognized as next-generation studios
YouTube’s next frontier is the living room and subscriptions
Protecting the creator economy is foundational