Yum!sville¦good news Indian foodies

Foodies of India unite, you've nothing to lose but hunger!

After you've had your fill with Yum! Brands, Inc.'s Pizza hut and KFC brands, there can't be any other news as yummy and filled with energy, opportunity, and fun. Now get ready to hit their third yummy brand ” Taco Bell ” which opened its doors in India soil recently.

Taco Bell's Mexican'style food is perfect for the Indian taste palate and Yum! hopes to offer a variety of vegetarian meals as well, for everyone to enjoy their meal. Yum!'s new Taco Bell international restaurant is located in Bangalore and is the country's first experience with Mexican'inspired quick'service restaurant brand. And though they have literally been Thinking-Outside-the-Bun, and are confident of their latest move, they are not ready to throw the wishbone out of the window. "Based on customer feedback so far, we expect it will become extremely popular, just as it is in the United States," said Graham Allan, president, Yum! Restaurants International.

So next time you read "Mole' in the menu, don't run ” relax! It only means Mexican sauce containing chillies, chocolate, peanuts and other ingredients used usually on chicken, pork or beef.

Trying to suit the young Indian palate comprising 1.1 billion people, the new Taco Bell India menu features tacos, burritos, nachos, quesadillas and crunchwraps, including spicier products tailored to tickle Indian tastebuds notoriously laced with spice tales. "We are confident that Taco Bell will redefine the eating'out market in India with incredible taste & at an unmatched price," said Niren Chaudhary, managing director, Yum! Restaurants International India.

Taco Bell is Yum! Brands, Inc.'s second most profitable brand in the United States and the company hopes to position it as the third most popular brand after Pizza hut and KFC, which has already carved a niche of their own in the world of good tastes. The world's largest restaurant company in terms of system restaurants with more than 37,000 restaurants in over 110 countries and territories and more than 1 million associates is optimistic about the long'term potential of growing Taco Bell internationally.

Tapping the growing middle class and emerging economy the Company expects to have at least 1,000 restaurants in India, up from 230 restaurants as of year'end 2009, all within 2015. It is working full speed by successfully developing a strong infrastructure, highly'skilled workforce focused on providing outstanding customer service and innovative, localized menus offering value options ” in its attempts towards becoming the largest and fastest growing restaurant company in India.

With 158 Pizza Huts in 34 cities offering a range of localized products including masala pizza, chicken tikka appetizers to spicy Indian drinks, and 72 KFC restaurants in 13 cities as of year'end 2009, Yum!s the only word. Buurrp¦ The weather forecast for India is chili today and hot tatema con té. Quesadilla! Sorry, its not whatsay! Find out if you want it in the Taco Bell menu ¦

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