Zee Business emerges again as India’s leading Business news channel

Zee Business has once again cemented its position as India’s premier business news channel, claiming  70.3% viewership share in Week 39 of 2024, as per the latest BARC data. The channel continues to outshine its peers - CNBC Awaaz, which garnered just 29.3%, while CNBC TV18 and ET Now trailed with a mere 0.2% each. 

The channel’s dominance is driven by its flagship shows during prime time market hours—‘First Trade’, ‘Final Trade’, ‘News Par Views’, and ‘10 Ki Kamai’—which have become synonymous with high-quality, trusted financial journalism. This also includes other shows during non-market hours like Aapki Khabar Aapka Fayda, Money Guru and India 360. These shows have been successful in offering a comprehensive blend of expert analysis, market insights, and actionable information, making them essential viewing for investors, traders, and anyone seeking credible financial advice.

Anil Singhvi, Managing Editor of Zee Business, attributed the channel’s success to its commitment to factual reporting and viewer engagement said, “Our audience's trust is our most valuable asset. At Zee Business, we strive to deliver accurate and reliable information that empowers individuals to make informed financial decisions. Upholding the highest standards of journalism is not just our responsibility; it's our commitment to our viewers.”

Pankaj Rai, Business Head of Zee Business, emphasized the channel’s influence in shaping financial narratives in India, further highlighting, “The continued support from our viewers fuels our ambition to be the leading voice in financial journalism. At Zee Business, we will keep pushing boundaries and setting benchmarks to ensure our audience has access to the best insights and reporting that guide their financial futures.”

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