Zee Cine Awards'11 to be held at Marina Bay Sands

Marina Bay Sands, Asia's leading destination for business, leisure and entertainment and Zee Entertainment Enterprises Ltd, India's leading television, media and entertainment conglomerate are pleased to announce that this year's Zee Cine Awards will be held at Marina Bay Sands on January 14, 2011.

The Zee Cine Awards is the grandest tribute paid to the world's largest film industry and has attracted the stalwarts of Indian cinema over the years. Watch the galaxy of stars like Shah Rukh Khan, Akshay Kumar, Priyanka Copra, Aishwarya Rai Bachchan, Abhishek Bachchan descend on stage for this magnificent musical night that which will be showcased to the world.

Marina Bay Sands President and CEO, Thomas Arasi said, "The Indian market is extremely important to us. We believe that by hosting the Zee Cine Awards here at Singapore's new iconic landmark, we are reaching out to the world. We believe that by hosting the Zee Cine Awards here at Singapore's new iconic landmark, we have the unique opportunity to present Marina Bay Sands to over 500 million viewers all over the world. The Zee Cine Awards is regarded as the most widely recognized and respected in the awards processes in India and abroad. Zee Cine Awards will bring us their culture, creativity and last- but not least 'a lot of fun."

The event will include a variety of performances from India's best choreographed dances to hit songs from the nominated movies of the year with a vibrant kaleidoscope of colour, expression, humour and music.

The awards ceremony will be held at the Sands Expo and Convention Center in the Grand Ballroom with a simulcast to the Event Plaza, to allow thousands of fans to dance to Bollywood's best beats and get a glimpse of their favorite actors.

Mohan Gopinath, Business Head, Zee Cinema, said, "It is fitting that Zee Cine Awards 2011, which celebrates the emergence of Indian cinema on a global platform is partnering with the Marina Bay Sands. Over 500 million viewers across India, USA, UK and Asia choose Zee Network to be the preferred choice of entertainment. This event showcases the crème de la crème of Indian cinema and provides a platform for the Indian film fraternity to interact with global fans and media."

"The incredible venues, facilities and expertise that Marina Bay Sands, Singapore has to offer will showcase Bollywood at its best. Hosting this event will reinforce a number of characteristics that represent India & Singapore ' open, tolerant, hospitable and creative ' while also showing the many art and cultural possibilities. We will work together to make this year's event the most memorable celebration for Indian Cinema for all our viewers." he added.