Zee News launches "MY EARTH MY DUTY' initiative

Spread over a period of two months, the campaign is aimed at raising people's awareness about the climate change threat and showing them how they can contribute to fighting it by making simple choices in their daily lives.

The logo which encapsulates mother earth with a green cover is aimed to communicate to every individual of his pending duty towards the planet for our future generations.

As part of the CSR campaign, there will be ground activities, special news bulletins and expert advice from responsible citizens and opinion makers. Along with a 360 degree marketing plan, the campaign will comprise a series of events to spread maximum awareness. These will include partnership with RWA's, mall activities, plantation programmes in various schools, screening activities, signature campaigns etc., to name a few.