Zee Studio gears up for an epic weekend!

On Saturday the 26th of January Zee Studio brings award winning director Quentin Tarantino’s blockbuster hit Inglourious Basterds starring Brad Pitt Mélanie Laurent, Michael Fassbender and Eli Roth. The film tells the fictional alternate history story of two plots to assassinate Nazi Germany's political leadership, one planned by a young French Jewish cinema proprietor, and the other by a team of Jewish-American soldiers led by First Lieutenant Aldo Raine (played by BradPitt).

On Sunday the 27th January Zee Studio showcases American Gangster starring Russell Crowe & Denzil Washington.  The film is based on the criminal career of Frank Lucas, a gangster from North Carolina who smuggled heroin into the United States on American service planes returning from the Vietnam War before being detained by a task force lead by detective Richie Roberts.
Adgully caught up with some senior channel sources to know more about the initiative.

Speaking about the initiative, they said, “This initiative is taken by Zee Studio to celebrate republic day with the biggest movies of the year. Also to re enforce Zee Studio’s offering for its viewers and start the year by reminding the viewers that the channel has the best of Hollywood movies and this EPIC WEEKEND is just the beginning for the year to come.”

The thought seems pretty simple; Zee Studio wanted to start the year with a bang and give its viewers something to look forward to and what better than a combination of 2 blockbuster movies with the best of Hollywood star cast on one weekend. These two movies are extremely big titles with brilliant direction which will catch the immediate attention of the viewers.

In terms of marketing and promotions the channel has adopted the basic digital route. The Print partner is DNA, Tv promotion plan includes promotion on within network channels

The channel has gone ahead with an aggressive social media campaign for this property. Facebook and Twitter pages of the channel have taken the look and feel of “Epic Weekend” till coming Sunday. All content going up on Facebook  revolves around ‘Epicness’ and around  directors and characters  from both movies such as #EpicPitt, #EpicCrowe and  #EpicTarantino. Everyday trivia on an actor or the director of the movies is being shared on twitter. An #EpicFollower quiz was created to start the promotion of epic weekend on Twitter where a set of 10 questions revolving around Inglourious Basterds and American Gangster were asked which got tremendous participation from fans across the country. The tremendous response the channel is garnering on social media platforms for this property shows that the fans are looking forward to being a part of this epic weekend. | By Aanchal Kohli[aanchal(@)adgully.com]