Zee TV's DID Li'l Masters gets the highest opening: TAM

Zee TV's newly launched dance reality show Surf Excel DID Li'l Masters has got the mega opening. According to the latest report by TAM, with a phenomenal rating of 6.7 TVR for its very first audition episode, Zee TV's Surf Excel DID L'il Masters has left competing shows Chak Dhoom Dhoom & Zara Nachke Dikha panting for breath at 4.4 TVR and 2.4 TVR respectively. The exceptional rating of 6.7 TVR for the pilot episode of the dance reality show makes it the biggest TV show opening of the year!

And the good news for Zee TV doesn't end here. For the third consecutive week, Zee TV's Jhansi Ki Rani reigns supreme on the weekday 8 PM slot with a consistently high rating of 4.2 TVR, towering over Colors' Balika Vadhu which stands at a dismal 3.3 TVR and Behnein on Star Plus at a measly 2.5 TVR.

Speaking on the grand opening, Nitin Vaidya, Business Head, ZEE TV & COO- ZEEL said, "We are overwhelmed by the roaring response our viewers have given to the very first episode of DID L'il Masters. After 2 immensely successful seasons of Lux Dance India Dance, our dance platform has evolved to attain a cult following across the country. Since we were extremely confident about DID Li'l Masters and had full conviction in its format, we decided to keep out of the marketing clutter generated by the competition. Instead, we leveraged on the equity of the brand and just let our content do the talking. After all, one cannot go wrong with superlative talent hand-picked from every nook and corner of the country, judges and mentors who are adept at extracting the best from the kids and anchors who set just the right mood for the audience to relish the show."