Zenith Outdoors added glow to 'Avatar's' campaign

The outdoor campaign for Avatar was done by "Zenith Outdoors'.

The MD, Zenith Outdoors Pvt Ltd, Yash Gala discussed about the outdoor campaigns and said, "The Avatar campaign started off with a unique activity on LCD screens. Hundreds of LCD and TV screens in all Vijay Sales outlets nationally began playing exclusive Avatar footage 45 days before the movie's launch. This exclusive footage was shown only in select cinemas worldwide and in all Vijay Sales outlets across India and was not available on either television or the Internet. Witnesses to this were the lakhs of footfalls that Vijay Sales receives. The Avatar promo was the only footage to be played on all the televisions all around the stores. A survey conducted at the stores indicated a phenomenal recall value."

Gala further said, "Taking the campaign into its next phase, Zenith Outdoors planned three innovations at prominent locations in Mumbai like Mahim Causeway, Cadell Road and the movie district of Andheri Link Road. At Mahim Causeway, massive cut-outs of the protagonist of the film in his two "avatars' was adorned by a soothing blue halo created by innovative lighting, signifying the environment within the movie."