Zespri International launches kiwifruit in India

Zespri International has launched the green and golden kiwifruit in Indian market. With high nutritional value and superior quality of taste, Zespri New Zealand Kiwifruit will now be available on the shelves of major retailers including Hypercity, Reliance Retail, Godrej Nature's Basket and More, in Delhi and Mumbai.

On the occasion of the launch, Regional Market Manager, Zespri International, Daniel Matheison said, "India with its growing health conscious middle class has a high potential and is an exciting market for kiwifruit. ZESPRI New Zealand Kiwifruit packs a combination of beneficial nutrients like Vitamin C, Potassium, Folic acid, Vitamin E, Dietary fibre, Carotenoids and other antioxidants, more than in many other fruits. With a low glycaemic index (GI) and also low in fat, Zespri Kiwifruit will make an ideal

Zespri is eyeing approximately 40 per cent of total kiwifruit consumption in India for the season. It aims to further reinforce the close relationship between kiwifruit and Indian consumers, through innovative and integrated marketing program which will highlight Zespri New Zealand Kiwifruit's health and lifestyle benefits, convenience and versatility.