ZEUX Innovation’s Saurabh Gupta decodes driving UX innovation for business success

Saurabh Gupta, Co-founder, ZEUX Innovation, has been at the forefront of transforming user experience (UX) design to drive business outcomes. In this interview with Adgully, Gupta discusses how ZEUX aligns its UX strategies with clients’ marketing goals by blending science-based methodologies and deep market insights. With a track record of delivering intuitive, engaging designs, ZEUX has helped brands enhance their digital presence, boost conversions, and build stronger customer loyalty across industries.

How does ZEUX ensure its UX designs align with the client's marketing goals? Could you share examples of ZEUX’s designs directly contributing to outcomes like increased conversions or brand awareness?

ZEUX ensures its UX designs align with the client’s marketing goals by leveraging a science-based and a process driven approach to deliver on the brand promise. This involves a deep understanding of the client’s brand essence and marketing objectives, deep understanding of target audience’s needs and expectations which is then translated into a seamless and engaging user experience that not only elevates the brand experience, but also helps achieve business goals.

Examples of ZEUX’s Impactful Designs:

L&T Finance's Planet App:

ZEUX’s redesign of the Planet App for L&T Finance led to a remarkable 9x increase in online transactions. By focusing on user-centric design principles and ensuring that the app’s interface was intuitive and aligned with L&T Finance's brand promise of reliability and efficiency, ZEUX significantly boosted user engagement and transaction rates.

HDFC Life:

For HDFC Life, ZEUX implemented a UX strategy that made the online insurance purchasing process straightforward and user-friendly. This resulted in more than 50% increase in insurance purchases made online. The design effectively communicated trust and ease of use, which are critical elements in the financial services sector.

WhiteHat Jr.:

ZEUX’s redesign efforts for WhiteHat Jr. led to an 8x increase in revenue from live classes. By creating an engaging and accessible user interface that highlighted the brand’s commitment to high-quality education and innovation, ZEUX was able to significantly enhance the user experience and drive substantial growth in revenue.

How does ZEUX gauge UX design success from a marketing standpoint? Are specific user-centric metrics or KPIs guiding ZEUX’s assessment, such as customer engagement or lead generation?

ZEUX gauges UX design success from a marketing standpoint by tracking specific user-centric metrics and KPIs, including increase in conversion lead generation, sales, adoption, engagement, customer satisfaction ratings, NPS etc., and decrease in help desk queries, customer support, bounce rates, etc. These metrics measure how effectively the design guides users through the sales funnel, captures their interest, drives revenue, promotes feature adoption, and retains user engagement. By focusing on these indicators, ZEUX ensures their UX designs align with marketing goals and drive key outcomes such as increased customer engagement, lead generation, and sales.

How do ZEUX’s user-centric UX designs craft compelling brand experiences and ensure designs enhance usability while reinforcing brand identity, and fostering stronger loyalty and recognition?

ZEUX’s user-centric UX designs create compelling brand experiences by seamlessly integrating brand identity with usability enhancements. We achieve this through thorough research to understand user needs and behaviours, ensuring that design elements reflect the brand’s personality and promise. By maintaining consistency across all digital touchpoints, ZEUX reinforces brand recognition and trust.

Focusing on usability, ZEUX makes interactions simple and enjoyable, boosting user satisfaction and encouraging repeat engagement. Their empathetic design fosters emotional connections, while a metrics-driven approach allows continuous optimization based on user feedback and engagement metrics. This ensures the UX design aligns with both user needs and brand objectives, driving stronger loyalty and brand recognition.

How does ZEUX implement conversion-focused UX design to boost client revenue? Please share instances where ZEUX’s designs optimized conversion funnels, driving sales or lead generation across industries.

ZEUX implements conversion-focused UX design to boost client revenue by optimizing conversion funnels with intuitive interfaces, leading to increased sales and lead generation. For instance, they achieved a 2.4x increase in cart addition rate for Buzzo.ai and helped Discovery+ become India’s highest-rated OTT app with a 4.7-star rating. Similarly, their designs for FanCode and IDFC First Bank resulted in 4.2 and 4.5-star ratings, respectively, showcasing their ability to drive user satisfaction and loyalty.

Moreover, ZEUX’s redesign of L&T Finance’s Planet App led to a 9x increase in online transactions, while their work with HDFC Life saw a 76% boost in digital sales. Additionally, their design for WhiteHat Jr. resulted in an 8x increase in live class revenue. These successes underscore ZEUX’s expertise in optimizing conversion funnels across industries, driving substantial revenue growth for clients.

How does ZEUX integrate market research and user feedback to ensure its designs remain relevant and impactful, meeting evolving consumer needs and preferences?

ZEUX integrates market research and user feedback by following a proven user-centered design method while also ensuring a deep understanding of the client’s business goals. By marrying stakeholder requirements with user needs, ZEUX creates designs that are not only visually appealing but also highly functional and relevant to evolving consumer preferences. This process involves:

User-Centered Design Method:

ZEUX employs established user-centered design methodologies, which prioritize understanding user behaviours, needs, and pain points. By conducting thorough market research and user testing, ZEUX ensures that its designs are tailored to meet the evolving needs and preferences of consumers.

Understanding Business Goals:

ZEUX takes the time to understand the client's business objectives and market landscape. This holistic approach allows them to develop designs that not only align with user preferences, but also support the client’s overarching goals and strategies.

Identifying the sweet spot between what the business goals, user needs and tech capabilities/ priorities:

ZEUX facilitates collaboration between stakeholders and end-users to identify common goals and priorities keeping in mind the tech constraints and/or capabilities. By balancing the interests of all parties, ZEUX ensures that its designs effectively address user needs while also fulfilling business requirements and are able to successfully go live in the stipulated time.

Also Read: ZEUX Innovation wins 2023 Red Dot Design Award for Artium Academy