Zouk's Powerपोटली focuses on empowering girl child through education

Zouk, the Proudly Indian lifestyle brand that celebrates the essence of Modern India, announces the launch of their latest initiative, the Zouk Empowers Powerपोटली; a meaningful and impactful keychain, where proceeds will be directed towards educating the girl child. Zouk’s #WhyNotHer campaign for the Powerपोटली is a powerful call to action, challenging the traditional narratives that question the necessity of educating girls. Zouk's mission is clear: to shift the conversation from "Why should a girl be educated?" to "Why shouldn't she have the same opportunities as her male counterpart."

Powerपोटली is more than just a keychain; it's a symbol of hope and opportunity for young girls across India. The initiative reflects Zouk's unwavering commitment to nurturing the future of the nation by supporting the education of girl children. It's a pivotal step toward breaking the stereotypes that limit a girl's potential and holds her back from achieving her dreams. All the net proceeds from the sale of Powerपोटली will be dedicated towards propelling the cause of girl child education, empowerment, and gender equality.

Commenting on the new campaign, Disha Singh, Founder says, “Zouk is a Proudly Indian brand that advocates for a value system that is kind at its core. From the start of our journey, we have tried to make a real difference in this world, in our own way. The Powerपोटली initiative is by far our biggest initiative this year is to put our voice, effort and money now behind empowering women, starting with a girl child. 

Be it through our products or our new ZoukEmpowers Powerपोटली campaign, we stand for a world where equality is the norm, opportunity is accessible and having a bright future is everyone’s right. Powerपोटली aims to get a conversation started, herald change and advocate for the rights of young girls across India.”

By supporting the #WhyNotHer campaign and purchasing the Powerपोटली keychain, you can contribute to the transformation of countless lives. Zouk enables girls in India to have the educational opportunities they deserve, allowing them to thrive, achieve their dreams, and create a more equal society.

Join hands with Zouk in empowering India's daughters today, so they can be the catalyst for a brighter tomorrow!

Launched on: 29th October 2023

For more information about Zouk's #WhyNotHer campaign and the Powerपोटली keychain, please visit Powerपोटली