Zoya unveils ALIVE collection in presence of brand ambassador Sonam Kapoor

Zoya from the House of Tata, has launched its signature collection, ALIVE, at an exclusive event graced by Brand Ambassador Sonam Kapoor and Chief Design Officer Revathi Kant. Inspired by the untamed beauty of wildflowers, this exuberant collection expresses optimism, offering a poetic homage to the Zoya woman—free-spirited, resilient, and graceful. 

At the heart of the collection lies the Zoya Bloom Cut, a signature gemstone cut that stands as a landmark innovation in jewellery making. Inspired by the spiral movement of a blossoming bud, the Zoya Bloom Cut captures the essence of life unfolding. Each facet has been thoughtfully refined to reveal the gemstone’s true form—a journey of countless interpretations culminating in perfection. It strikes a harmonious balance between precision and emotion, with fresh and dynamic designs unbound by convention—just like the wildflowers that inspire them.

Titan Chief Design Officer, Revathi Kant added: “ALIVE epitomizes Zoya’s approach to creating a signature in the world of luxury. At Zoya, colour is not merely an element—it’s our muse. Innovating with fresh and unexpected colour combinations and gemstones in this collection breaks new ground in jewellery design, a formidable challenge that pushes boundaries to achieve the seemingly impossible, while preserving the signature grace and timeless luxury that Zoya is known for.”

“Zoya’s ALIVE is truly one of a kind, and that’s what makes it so special,” said Sonam Kapoor Ahuja, Brand Ambassador, Zoya. “It’s exotic and vibrant, and captures the magic of a woman’s journey, celebrating every bloom as a symbol of her spirit, and the beautiful unfolding of her story."