Zuno launches Zuno Driving Quotient Challenge with BC Web Wise

The campaign aims to revolutionize the way people think about automobile insurance through a strategic alliance with BC Web Wise, India's renowned full-service advertising and marketing agency, with a strong commitment to improving road safety in India.

With the aim of making Indians better drivers, while making the roads safer, the Zuno Driving Quotient Challenge emerged as a one-of-a-kind opportunity to assess and improve driving abilities while potentially lowering the insurance rate. The procedures for participating in the innovation are very simple. To begin the journey toward being a safer driver, the user must download the Zuno app and register for the 15-day challenge. Furthermore, at the end of the challenge, the participant will be given a comprehensive driving score, called Zuno Driving Quotient. Higher the score, lower the insurance premium. So, the better you drive, the more you save. 

Ketan Mankikar – Vice President, Marketing, Zuno General Insurance 

“Zuno Driving Quotient is India’s first of its-kind driving score conceptualized to provide an objective driving score, incentivize good driving behavior by empowering customers to drive better and pay lesser insurance premium. For us, it’s not just a campaign but a movement to make India drive better with Zuno Driving Quotient. As insurers, we want to engage with our customers beyond just protecting to preventing. The strategic alliance with BC Web Wise is an important step for Zuno to make insurance accessible and straightforward for all. We are excited to partner with BC Web Wise to bring about positive change and encourage a safer driving culture.

Manish Rao - Associate Creative Director, BC Web Wise: “We are thrilled to conceptualize the campaign for Zuno and contribute to the cause of road safety in India. Our expertise in crafting digital strategies aligns perfectly with Zuno's commitment to transparency and accessibility. By working together, we aim to revolutionize the way consumers perceive motor insurance while promoting a safer and more responsible driving community."

In a nation where roads can be perilous, Zuno is leading the charge to instill responsible driving habits through the Zuno Driving Quotient Challenge. Download the app, take the challenge, and join Zuno in making Indian roads safer for everyone.