Zuper Hotels redefines luxury with bold expansion and 100% growth

Zuper Hotels and resorts is a luxury hospitality brand that prides itself on providing its guests with an unforgettable experience. The properties  by Zuper are located in some of the world's most beautiful destinations near Maharashtra with a wide range of amenities and activities that cater to travelers of all ages and interests. Mr,Akaal Manchanda, Founder and Director Zuper Hotels & Resorts share his thoughts on the future of boutique hotels, and any insights you may have on emerging trends or innovations and how the Zuper has achieved 100% growth year on year

Could you provide an overview of Zuper Hotels and resorts and its core services?

A young hotel management company currently managing some of India's most unique resorts. With a history of over a decade, Zuper stands as a competitive brand that takes hold of every department. It is a one-stop solution for anyone looking for hospitality across various levels, strategically planning, marketing, branding and enhancing every facility to provide premier experiences. To date, it has several firsts to its credit through innovative brand engagement and enthralling appeal to engage the right audiences.

What are the biggest challenges that you have faced since its inception, and how did you overcome them?

While challenges are pathways to growth, Zuper had its own share of impediments. Some of the biggest challenges were primarily arriving at a balance between costs and service delivery while staying true to current market trends and investing in the right technology. In all this, efficient operation management and exceeding guest expectations are apparent requirements of the hospitality industry. Achieving cohesiveness among all these elements was definitely a big challenge.

Who are Zuper main competitors, and how do you view their impact on your market strategy?

Zuper has carved a niche for itself by offering the best combination of boutique and luxury stays. In hospitality for standalone resorts, we do not see competitors as such but surely see positive challenges in the market, and we are absolutely ready to overcome and surpass them.

How do you differentiate Zuper Hotels and resorts from other resorts, and what unique value do you offer to customers?

Zuper organizes nature-centric facilities and includes unique stay experiences that truly keep the guests engaged. From wildlife safaris, island stays and thrilling adventures to signature experiences, the company has always considered distinctiveness a part of its agenda. Managing some of the best conceptual resorts in the country, the menu of properties is diverse, sometimes even leaving guests wondering what to choose. We brand the hotels and resorts with their own names without overshadowing them over the group names or international group chains. Our flexibility & business process are indeed add-ons for people who wish to build a known name in the hotel industry. We look at serving experiential hospitality to our clientele alongside making the hotel/resort a healthy asset of goodwill for the owners. 

What are your plans for Tier 2 and Tier 3 cities?

Zuper aims to expand its presence to accentuate the otherwise overlooked specialties of tier 2 and tier 3 cities. The idea is to dwell in the rugged interiors of India, which offer scenic beauty and breathtaking vistas yet to be explored. We want to dive deep into hospitality with these cities, as major companies do not target these areas, but they do have potential scope.

We are aiming to expand to 25 brands under our bucket until the financial year 2025-26.

What are some significant milestones or achievements that you have accomplished recently?and How are you utilizing influencers to boost your digital presence?

Zuper has won numerous awards and accolades for its significant contributions to the hospitality industry. Some of the most prestigious honors include the Traveler’s Choice Awards, Curly Tales, Times Hospitality Icons, Wedding Sutra and more. Our properties have attracted various A-list celebrities and influencers, who appreciate the unique and experiential hospitality we offer.

Our history and records stand as transparent proof of our dedication and passion for hospitality. We consistently receive accolades from travel critics and platforms. Given that all our resorts are unique and experiential, many travel influencers approach us to explore and feature our destinations.

With a strong industry relationship built over the years, we have become a preferred choice for well-known names and celebrities. To see some of our celebrity guests, you can browse through our Instagram at www.instagram.com/zuperhotels.

What are your plans for Zuper Hotels & Resorts, and where do you see the company in the next five years?

Zuper is soon going to steal the limelight with its much-awaited Stone Water Resort & Spa in Karjat. The resort encompasses 126 rooms, 30 of which have private access to pools. Guests can also enjoy a two-tier swimming pool spanning 120 ft, overlooking the river. A banquet area of 12,000 sq. ft. is apt for weddings and events. Another upcoming resort, which is soon to become popular, contains a lazy river. Additionally, guests also find a choice in a resort overlooking the Sahyadri Range, containing 12 exclusive rooms on 4 acres of land. Thus, Zuper sets different sets of unique standards with our distinctive hospitality strategies. In the next five years, we are poised to improve the levels of stay, tourism, and hospitality.