7UP is back; will Fido Dido make a comeback along?

7UP ' PepsiCo's brand packaging has been refurbished and plans to launch a new advertising campaign for the clear lime drink.

PepsiCo - is one of the giants in global food and beverages.

The 7UP new campaign will flourish the cool drink theme - Lemon Refreshment and will take it to the next level. It will emphasise on the fresh and cool feel of the brand.

On this Alpana Titus, Executive VP, flavours, PepsiCo India said, "The message in the campaign last year was very simpleâ€natural lemon flavour refreshes the mind. We needed to accelerate the process and give the brand a better look and feel."

Fido Dido ' 7UP cartoon character has been missing a lot from screen, let's see if he makes a comeback!