Parryware Roca ropes in OMD

Parryware Roca the Chennai-based sanitaryware maker has roped in OMD as its Media partner.

It is being said that no formal picth was called for it, the account that OMD has got is pegged at Rs 20 cr. Mindshare is currently the incumbent agency on the account.

According to the reports, the agency has informed that around 50 per cent of the Rs 18-20 crore would be used into television and about 20 per cent on print and another 20 per cent would be spent on outdoor advertising.

The company Parryware Roca is a 50:50 joint venture between Chennai-based Murugappa Group and Spain-headquartered Roca. It sells its products under two brand - Parryware and Roca.