A first in mobile application from Oracle

The Oracle Commercial Marketing and Advertising application enables network operators to optimize from demographics, usage and consumer behavior by unifying subscriber demand with a flexible management for greater business- and user 'gains.

Characterestics of this device include:inbuilt infrastructure and templates with a host of services

self-service for customers, the ability for network operators to secure their position over their network

the ability to "push" bulk message and enhance advertising through "pull"messges

support through SMS,MMS and WAP push

Shira Lavina, analyst, next-up,OSS and policy speaks about the fillip to mobile advertising that this application will bring about and the sustained security to network operators based on factors outlined above.