Pradeep Guha chairs AFAA (Asian Federation Advertising Association)

Pradeep Guha now has been nominated to the chair of the AFAA. In his acceptance speech, he stressed upon the need to integrate regional and national advertising, highlighting that not only economics, but ethics and cultural value played a great role in his criterion to increase ties between Asian agencies and multinationals.

Guha cited the Kualu Lumpur Declaration for Advertising as a means of paving the way for enhanced co-operation in the filed of advertising to further prove his point.

ADAsia 2011 in Delhi will see a consortium of advertising luminaries.