ABCD launches #EasyBreezyABCD campaign with Baba Sehgal
Aditya Birla Capital Digital (ABCD) has launched the #EasyBreezyABCD campaign, featuring renowned rapper Baba Sehgal. Introduced on December 12th, the campaign blends nostalgia and entertainment to make personal finance more accessible and relatable.
The centerpiece of the campaign is a lively music video that showcases Baba Sehgal’s signature style. With its upbeat tone and straightforward messaging, the video has resonated with audiences across multiple platforms, presenting financial planning in a more engaging light.
To amplify its impact, the #EasyBreezyABCD Challenge on Josh has encouraged users to create dance videos inspired by the campaign’s music. This user-generated content, along with strategic digital promotions such as memes and collaborations with influencers across categories, has enhanced the campaign’s visibility on Instagram, YouTube, and Josh.
Launched in April 2024, the ABCD app offers products and services across loans, investments, insurance, and more. Its gamified rewards system motivates users to monitor their financial goals and take actionable steps towards better financial health.
The #EasyBreezyABCD campaign reflects ABCD’s innovative approach to financial education and engagement. By combining entertainment, influencer-driven content, and interactive challenges, the campaign is redefining how finance is perceived and accessed. As it continues to grow, it reinforces ABCD’s commitment to simplifying financial management for everyone.
Also Read: The Godrej Group launches the New-age ABCD on Children’s Day
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