ABD Pioneers ‘Whisky Made for Winter’ concept

Allied Blenders and Distillers Limited (ABD), India’s third-largest spirits company, has unveiled a trailblazing addition to its portfolio—ICONiQ WINTER International Grain Whisky, a concept whisky uniquely crafted for winter. Designed to combat the chill and provide an indulgent experience, this innovation is poised to redefine winter drinking culture in India.

In a market where whisky enthusiasts often switch to rum during colder months, ABD addresses this seasonal shift with a whisky designed to deliver both warmth and flavor. ICONiQ WINTER Whisky is a meticulously curated blend of select Scotch Malts and Indian Grain Spirits infused with warming spices such as cinnamon, ginger, clove, nutmeg, pepper, and cardamom. This innovative approach caters to consumer preferences for a warming drink while staying true to the whisky tradition.

Bikram Basu, Chief Innovation and Strategy Officer at ABD, highlighted the insight behind this creation “In the rapidly evolving spirits landscape, consumers are increasingly open to experimentation and variety. ICONiQ WINTER Whisky stems from the understanding that whisky drinkers often shift to rum in winter due to its perceived warmth. By incorporating chai-inspired spices into our blend, we’re crafting not just a drink but an entirely new experience for whisky lovers.”

Arun Barik, Executive Director at ABD, emphasized the uniqueness of the product: “This innovation represents a first-of-its-kind whisky designed for winter. At the ABD Innovation Centre, we’ve created a product that not only satisfies the palate but also offers functional warmth. ICONiQ WINTER Whisky is a bold statement in redefining seasonal spirits, ensuring whisky aficionados remain loyal to their preferred drink, even in winter.”

As India’s spirits landscape continues to evolve, ABD’s ICONiQ WINTER Whisky sets a new benchmark for creativity and consumer-centric innovation, promising to be a game-changer this festive season.

Also Read: ABD goes Luxury with ‘Arthaus Blended Malt Scotch Whisky’