Zoya Gin wins ‘Campaign Innovator of the Year’ at Icons Of Gin India 2024 awards
Zoya Special Batch Premium Gin (“Zoya Gin”) from Allied Blenders and Distillers Limited (“ABDL”) has won the ‘Campaign Innovator of the Year Award’ at the ‘ICONS OF GIN INDIA 2024’. The award is a recognition of the ABDL's launch campaign for Zoya Gin with “Live, Love, Rejoice” and its “Zoya Tales” original cocktail programme.
The ICONS OF GIN INDIA award follows ABDL's win for the New Product of the Year for Zoya Special Batch Premium Gin at the Ambrosia Awards, INDSPIRIT 2024.
Bikram Basu, Chief Strategy & Marketing Officer, ABDL, remarked, "Our wins with Zoya Special Batch Premium Gin at ICONS OF GIN INDIA 2024 and Ambrosia Awards, INDSPIRIT 2024, after launching in January 2024, underscore ABDL's dedication to producing contemporary brands that appeal to consumer tastes and preferences."
Arvind Hangal, Marketing Director, ABDL, adds, "Zoya Special Batch Premium Gin is the first gin from ABDL in the premium spirits category, in line with our stated portfolio strategy.” Allied Blenders and Distillers Limited launched Zoya Special Batch Premium Gin in January 2024 as part of its Premium Brands Vertical.
Marketing
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